*Back in February, Amazon took the incredible move to expand their business empire and set up an online shop dedicated to textured hair. Texture and Hues specializes in bringing you all the biggest and best names in natural hair care, from the likes of Devacurl, Shea Moisture and Myriam Taylor’s chemical-free Muxima line.
An emporium for natural hair products
Some of the best features within the shop include a couponing scheme, which allows you to ‘clip’ different coupons and receive a discount at the checkout, along with collection ‘bundles’ targeted at specific hair needs. There are also numerous hair tutorials on topics as diverse as finding which hair type you have to demonstrating how to style your natural curls. Along with all the hair wash and care products, there’s also an extensive selection of wigs, weaves and accessories to shop.
We reckon that Texture and Hues has arrived just in time as we prepare to get summer-ready. Whether you are looking to experiment with some shades of red or just work with your natural curl pattern, everything you need is right here.
Could there be a darker side to business?
Up until now, it’s been pretty hard to find all of the go-to items for your textured hair care needs in one place. It seems as though Amazon is at least trying to change that by offering men and women the chance to shop online for all their favorite items at competitive prices. The problem? Well, we just hope it doesn’t ultimately run smaller companies out of business.
Bringing together all of the best aspects of YouTube tutorials, Instagram posts and online shopping, we can see how easily the site may endanger these original content creators and smaller product manufacturers and leave them to go unnoticed. On the other hand, if Amazon welcomes lesser known brands to sell on the platform, this could be huge for the black hair industry.
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While there have been online stores catering solely to the natural hair market before, they have never operated on the kind of scale that Amazon does. With the global reach of the company and the expediency of their delivery services, especially with Prime, the potential for bringing affordable, high quality products to people across the country is huge. Not to mention, spreading better information about black hair care can only be a good thing.
