Dunkin’ is marking National Donut Day with expanded promotions and new merchandise. The annual celebration returns on Friday, June 5. The brand is adding giveaways, limited-time offers, and a retail collaboration.
Ahead of the holiday, Dunkin’ is launching a tote bag giveaway. Customers can receive the item with the purchase of a half dozen donuts or more on June 1. The promotion runs at participating locations while supplies last.
On National Donut Day, Dunkin’ will offer a free donut with any beverage purchase. The deal returns for the 16th consecutive year. The company is also expanding its partnership with Stoney Clover Lane.
Dunkin’ chief marketing officer Jill Nelson said the holiday remains a key tradition. She said, “National Donut Day is one of our favorite traditions at Dunkin’.” She added that this year’s celebration includes more rewards and collaborations for guests.
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The Stoney Clover Lane partnership returns after strong demand last year. The new collection features donut and coffee-inspired designs. Items include crossbody bags, pouches, and collectible accessories.
The lineup features a Dunkin’ Iced Coffee Crossbody Bag priced at $98. It also includes a donut-themed pouch series and smaller collectible items. Bag charms, patches, and themed sets are part of the release.
Stoney Clover Lane co-founders Kendall Glazer and Libby Glazer said the collaboration grew after last year’s response. They said the new collection celebrates Dunkin’ fans and their enthusiasm for the holiday.
Select merchandise will also be available in participating Dunkin’ stores. Items include tumblers, straw toppers, cup sleeves, and a mini donut bag charm. Availability begins in early June while supplies last.
A one-day activation will take place in New York City. The event will be held at the Stoney Clover Lane store on Bleecker Street. Guests can shop the collection and enjoy Dunkin’ products along with giveaways and photo opportunities.
Dunkin’ continues to build its National Donut Day tradition. The company is combining food offers, retail collaborations, and in-store activations. The celebration remains one of its most recognizable annual promotions.
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