*OWN is expanding its hit franchise with “Belle Collective: Birmingham,” a new spinoff set to premiere Friday, April 10 at 9 p.m. ET/PT.
The series marks the first official expansion of the Belle Collective universe beyond Jackson, Mississippi, shifting the spotlight to Birmingham, Alabama — a growing cultural hub for Black entrepreneurship, influence, and community.
At the center of the new series is powerhouse entrepreneur Stormi Steele, founder and CEO of Canvas Beauty, who brings her business empire and bold leadership style into a new circle of dynamic women shaping the city’s future.
The show will debut immediately following Belle Collective on April 10, with a follow-up episode airing April 17, before moving to its regular 8 p.m. ET/PT time slot beginning April 24.
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Meet the Birmingham Belles
Joining Steele is a group of accomplished women navigating business, relationships, and personal growth:
- Amber Jones, CFO and close confidante to Steele, known for her sharp financial acumen and strong opinions
- Tiffaney Jones, entrepreneur and advocate for traditional family values, whose personal journey has already captured viral attention
- Funmi Ford, Nigerian American marketing strategist and fashion influencer with a bold, outspoken presence
- K’la Inman, talent manager and entrepreneur stepping into a new chapter after ending an 18-year marriage
As alliances form and tensions surface, the series dives into the realities of balancing ambition with family, friendship, faith, and identity.
A New Chapter for the Franchise
Since its debut, Belle Collective has highlighted the journeys of Southern women redefining success on their own terms. The Birmingham edition builds on that foundation, introducing new personalities, new conflicts, and a new city on the rise.
With themes of power, loyalty, and reinvention, “Belle Collective: Birmingham“ aims to capture both the glamour and the grit behind building businesses and navigating personal evolution in today’s cultural landscape.
The series is produced by Kingdom Reign Entertainment, with Carlos King serving as executive producer.
“Belle Collective: Birmingham“ premieres April 10 on OWN.
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