*Applebee’s is reviving its $15.99 all-you-can-eat promotion, letting diners load up on unlimited food for one fixed price.
The deal includes endless servings of three main proteins: Boneless Wings, Riblets, and Double Crunch Shrimp. Each round is served with fries, and guests can continue ordering refills as much as they want during their visit. Coleslaw is also included as part of the offering.
The format is designed to let diners switch between items throughout the meal instead of sticking to a single entrée. Boneless Wings come tossed in multiple sauce options, including Classic Buffalo and Hot Honey Glaze. Riblets feature slow-cooked pork paired with flavors like Honey BBQ and Sweet Asian Chile. Double Crunch Shrimp delivers a crispy fried seafood option focused on texture and crunch.
Alongside the food promotion, Applebee’s is also introducing a new summer drink lineup tied to its seasonal push. The cocktails are part of a broader refresh that includes tropical-inspired flavors and limited-time presentation options.
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One highlight is the Poolio with Don Julio margarita series, served in branded reusable pool cups that guests can take home while supplies last.
New additions include the Sunny Sipper Margarita, made with Don Julio Reposado tequila, Malibu Coconut Rum, blue curacao, pineapple juice, and lime. Another new option, the Belly Floppin’ Melon Margarita, combines Don Julio Reposado, Smirnoff Vodka, triple sec, and lime.
The chain is also continuing its long-running $6 Long Beach Tea, part of its “Mucho” cocktail lineup celebrating 25 years. Additional beverage offerings include Brewtus Michelob Ultra on draft and a non-alcoholic Rockin’ Poppin’ Shirley for guests avoiding alcohol.
Michelle Chin, Applebee’s chief marketing officer, described the promotion as a strong value play, saying, “One of the best values out there, you can’t beat this deal with three, delicious unlimited proteins served with endless fries for only $15.99.”
The promotion reinforces Applebee’s focus on high-volume dine-in value meals paired with seasonal drink offerings aimed at summer traffic.
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