*The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today appointed Shenan Reed, Global Chief Media Officer, General Motors, as the new Chair of the trade organization’s Board of Directors. Reed previously served as Vice Chair and has been a member of the board since December 2020.
Currently responsible for building a leading-edge global media team that accelerates General Motors’ media approach into the future, Reed succeeds John Halley, President of Paramount Advertising, who will continue to serve on the IAB board and executive committee. Alison Levin, President of Advertising and Partnerships, at NBCUniversal, has been on the board since November 2022 and will take over as Vice Chair.
“Our IAB Board of Directors plays a pivotal role in shaping the future of our industry. As the digital economy enters a transformative era, bold leadership and innovative thinking are essential to addressing pressing issues and unlocking new potential,” said David Cohen, CEO, of IAB. “Shenan and Alison bring the expertise, vision, and drive needed to lead this charge, making them invaluable additions to the Board. Their significant contributions to the digital advertising community position them perfectly to help guide the industry forward as we address today’s and tomorrow’s most critical issues, including the creator economy, AI, consumer privacy, measurement, and commerce media. I am excited to partner with them as we push boundaries, foster innovation, and create a stronger, more unified industry.”
“Serving on the IAB Board for the past five years, I have seen firsthand the change we can make when we come together as an industry,” said Reed. “As the new IAB Board Chair, I look forward to working closely with David, Alison, and the entire Board of Directors to drive innovation, embrace bold ideas, and tackle the challenges and opportunities that lie ahead. Together, we will continue to shape the future of our industry with fresh perspectives and unwavering commitment.”
“I’m honored to become the Vice Chair of the IAB Board of Directors as we work together to accelerate the digital ecosystem and maintain industry standards,” added Levin. “Our shared mission is to foster meaningful connections for the betterment of the ad community while upholding the highest standards of trust and transparency. With our industry at such an incredible inflection point right now, it is truly the perfect time for this group to prioritize solutions that will better support our evolving landscape and build innovative experiences to enhance consumer engagement for the future.”
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New members of the IAB Board of Directors elected to a three-year term include:
• Rich Lehrfeld, Senior Vice President and General Manager, Walmart Connect
• DJ Reali, Chief Revenue Officer, Consumer and Enterprise Data, The Weather Company
• Simon Whitcombe, VP, Global Business Group, North America, Meta
The newly appointed Board of Directors was formally announced at the 2025 IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors.
About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
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