Saturday, April 27, 2024

Martha Reeves Gets Long Overdue Hollywood Walk of Fame Star – A Crowdfunding Success Story | VIDEO

Martha Reeves (and Mickey Stevenson, Smokey Robinson, Barry Gordy Jr., and Stevie Wonder) - Hollywood Star Ceremony - screenshot
Martha Reeves (and Mickey Stevenson, Smokey Robinson, Barry Gordy Jr., and Stevie Wonder) – Hollywood Star Ceremony – screenshot

*Wednesday (03-27-24) marked a long-awaited moment of recognition for Motown luminary Martha Reeves, lead vocalist of the beloved ensemble Martha and the Vandellas, as she was bestowed with the 2,776th star on the iconic Hollywood Walk of Fame.

Reeves, 82, is renowned for chart-toppers such as “Dancing in the Street,” “Nowhere to Run,” and “(Love is Like a) Heatwave,” stood among the titans of Motown history as she received her well-deserved honor. Motown’s visionary, Berry Gordy, graced the ceremony alongside luminaries like Stevie Wonder and Smokey Robinson, joined by William “Mickey” Stevenson, the man who first recognized Reeves’ talent by hiring her as a secretary in the label’s early days.

Reflecting on the profound impact of music in dismantling segregation, Reeves shared a poignant memory from a Southern performance, where their shared rhythms brought together audiences irrespective of race, transcending the barriers that once divided them.

“We go on stage and unsegregated the audiences, when everybody got up and did The Monkey,” she recounted of one performance in the South during that era.

“They took down the barrier that separated the Whites from the Blacks.”

Martha Reeves - Hollywood Star Ceremony - screenshot
Martha Reeves – Hollywood Star Ceremony – screenshot

Located on Hollywood Boulevard near La Brea Avenue, Reeves’ star finds itself in esteemed company, nestled amidst the celestial constellation of Motown legends including The Supremes, The Temptations, and The Miracles.

In a related development, the process of attaining a star on the Hollywood Walk of Fame came to light. According to Stereogum, artists or their estates seeking this prestigious accolade must bear the financial cost, amounting to $75,000, provided their application is approved for a permanent place on the renowned tourist attraction.

In Reeves’ case, a crowdfunding campaign became the avenue through which her fans rallied to ensure her rightful place among the stars, with the necessary funds secured with the support of her new management team.

Expressing heartfelt gratitude, Reeves took to social media to extend her appreciation to all who contributed to her journey, emphasizing the significance of their collective efforts in realizing this milestone moment.

“I want to thank everyone who donated and helped spread the word,” she wrote in a social media post. “It has meant so much.”

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