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Hartbeat and Kevin Hart Bring ‘Cold as Balls to the Super Bowl – Expand Sports Content & Experience Investments | VIDEO

*WHAT: Hartbeat, the global media company creating entertainment at the intersection of comedy and culture, will further expand its ongoing investment into the sports content and experiential space by launching two live events at Resorts World Las Vegas during Super Bowl weekend.

Starting Thursday, February 8, 2024, Hartbeat will deliver special live tapings of “Cold As Balls” – the hit sports interview series hosted by Kevin Hart – in collaboration with The Giving Back Fund and the Inspiring Children Foundation’s “Big Game Big Give” fundraising event Hartbeat and Shaquille O’Neal’s Jersey Legend Productions will also present the return of Shaq’s All-Star Comedy Jam at Resorts World Theater.

Cold As Balls (Presented by Old Spice Total Body Deodorant)
Kevin Hart and a star-studded lineup of athletes and sports personalities will take center stage at the annual “Big Game Big Give” fundraising event for back-to-back afternoons of laughs with live episode tapings of the internet’s biggest sports interview series, Cold As Balls (Presented by Old Spice Total Body Deodorant). Watch Kevin Hart interview his guests about their careers as they take the plunge into the “post-game” cold tub. Guests to be announced.

Shaq’s All-Star Comedy Jam
Hartbeat and Shaquille O’Neal’s Jersey Legends Productions are bringing the beloved stand-up comedy showcase, ALL STAR COMEDY JAM, to Resorts World Theatre inside Resorts World Las Vegas for back-to-back nights of championship-level comedy, hosted by Deon Cole and featuring performances by D.L. Hughley, Earthquake, Desi Banks, and Aida Rodriguez. For more information and tickets, visit https://www.rwlasvegas.com/entertainment/all-star-comedy-jam/

WHEN:
• Cold As Balls (Presented by Old Spice Total Body Deodorant): Thursday, February 8, 2024 – Friday, February 9, 2024
• Shaq’s All-Star Comedy Jam: Friday, February 9 – Saturday, February 10, 2024

WHERE:
• Cold As Balls (Presented by Old Spice Total Body Deodorant): Zouk Nightclub, Resorts World Las Vegas
• Shaq’s All-Star Comedy Jam: Resorts World Theater at Resorts World Las Vegas

ABOUT HARTBEAT
Founded by Kevin Hart, Hartbeat is a global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. Hartbeat delivers comedy through its three divisions: Hartbeat Studios, which finances, develops, and produces innovative content; Hartbeat Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. Hartbeat’s flagship consumer brand, the LOL! Network reaches audiences across its O&O social media, audio, and OTT partners. Led by an award-winning team, Heartbeat is a valuable partner to the biggest entertainment companies, platforms, and brands in the world, driving the cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audience

ABOUT COLD AS BALLS
Join Kevin Hart as he takes the plunge into the post-game cold tub to chat up some of the biggest athletes and sports personalities in the world, featuring hilarious and intimate conversations as he goes deep into the lives and stories of each athlete, bringing jaw-dropping revelations. Cold As Balls has captivated audiences since its premiere in 2018, earning over 1.4B+ views to date. The franchise, which has partnered with presenting partner Old Spice for all nine seasons, quickly became one of the most-watched series across the Internet and an instant breakout success and has continued to see episodes trending #1 Worldwide on YouTube throughout each recurring season. Featured guests include Jayson Tatum, Paul George, Lamar Odom, Blake Griffin, Chris Paul, Tyreek Hill, Lindsey Vonn, Tony Hawk, Chloe Kim, The Undertaker, A’Ja Wilson, Russel Wilson, Dennis Rodman, and many more. OBB’s Founder and CEO, Michael D. Ratner, and Sean Thomas Spencer created the series with Ratner serving as Executive Producer alongside Hart, Jeff Clanagan, Thai Randolph, Dave Becky, OBB’s Scott Ratner, Kfir Goldberg, with producer Tina Maher.

Kevin Hart - Cold As Balls - screenshot
Kevin Hart – Cold As Balls – screenshot

ABOUT OLD SPICE
Procter & Gamble’s Old Spice is the quintessential grooming brand. With more than 80 years as an American icon, Old Spice is the authority on grooming experience and has leveraged this heritage to become the No.1 selling antiperspirant and deodorant brand for guys in the United States. Old Spice offers a complete product portfolio for today’s evolving needs, including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Their latest innovation, the Total Body Deodorant collection, is designed for use all over to provide 24/7 freshness from pits to toes and down below – continuing to exemplify Old Spice’s commitment to redefining grooming excellence. Check Old Spice out at www.oldspice.com, Facebook (http://www.facebook.com/OldSpice), Twitter/X (@OldSpice), and Instagram (@oldspice).

ABOUT THE GIVING BACK FUND
The Giving Back Fund (GBF) is a national nonprofit organization that encourages and facilitates charitable giving by professional athletes, celebrities, high-net-worth individuals, existing nonprofit organizations, corporations, and others who truly desire to give back. We provide philanthropic consulting, management and administrative services while operating as a flexible, convenient vehicle for establishing individual foundations and fiscally sponsored projects under a governance structure like that of a community foundation. By offering a straightforward and cost-effective approach to philanthropy, high-level expertise, professional services, and carefully targeted giving opportunities, GBF helps those who want to give back to society and to the communities that have nurtured them. http://www.givingback.org/

ABOUT THE INSPIRING CHILDREN FOUNDATION
The Inspiring Children Foundation (ICF) transforms the lives of at-risk youth through a whole human approach to physical, social, emotional & mental health. ICF helps those struggling with anxiety and depression go from survival to thriving. Their best-in-class curriculum encompasses a 10-step program with over 40 tools and 100 activations to help our youth find their best selves. ICF has created a community of high achievement, healing, meaningful connections, and happiness, resulting in our youth becoming leaders in life. 95% of their students earn college scholarships and 92% report healing their suicidal ideations and depression. This award-winning program has been developed by some of the world’s leading lived-experienced experts over the past 25 years and is now being implemented in schools, nonprofits, corporations, and sports programs. ICF currently serves thousands in person and millions online. For more information visit www.inspiringchildren.org

ABOUT JERSEY LEGENDS
Founded in 2020 by Shaquille O’Neal, Jersey Legends Productions is a multimedia company specializing in TV, film, digital, and commercial production. Jersey Legends most recently produced the Sports Emmy-nominated, SHAQ, a four-part docuseries from HBO that chronicled Shaquille’s ascent to superstardom. He also executive produced the Oscar-winning documentary short, The Queen of Basketball in 2021. The company has multiple film and television projects in various stages of development and production and continues to operate a thriving commercial division with partners such as Papa John’s, Icy Hot, JCPenney, and Reebok.

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