*Cardi B stars in a Super Bowl ad for cosmetics company NYX, promoting one of the brand’s latest lip products.
According to the press release, the Feb. 11 ad will feature Cardi and other women as they “tackle the traditionally male-dominated football industry.”
“Featuring the brand’s latest viral product, Duck Plump High Pigment Plumping Lip Gloss,” the release continues, “The spot aims to flip the script on male stereotypes with a humorous look at the extreme plumping sensation of the gloss, which will leave audiences laughing.”
“NYX is a brand that I’ve used since high school and that’s why it’s so special to partner with them for this campaign,” said Cardi B. “NYX has always made the best, affordable products, and that’s why I still use them today. We had a lot of fun making this over-the-top, hilarious commercial and I can’t wait for everyone to see.”
The brand shared a short teaser for the upcoming commercial — watch it via the YouTube clip below.
The brand will release the new Duck Plump shade ‘Cherry Spice’ worn by Cardi B in the commercial to support the campaign.
NYX Professional Makeup is known for its professional-grade products at accessible prices at nyxcosmetics.com and ULTA Beauty.
“NYX Professional Makeup is a brand rooted in entertainment,” said Denée Pearson, Global Brand President. “For our 25th year, we wanted to make history with our first-ever Big Game commercial and our first major celebrity partnership. We’ve gone big, creating the ultimate entertainment content made to be bold, colorful, and fun while celebrating powerful women. There is no better partner than Cardi B—a global icon who is both a major makeup lover and trendsetter. We are excited to bring NYX to the forefront of culture on the ultimate entertainment stage.”
Yasmin Dastmalchi, General Manager of NYX Professional Makeup, added, “For many years, we have been building NYX as the brand of entertainment with strategic partnerships at the height of culture. With our inaugural Big Game campaign, we are excited to merge beauty and sportstainment as we continue our evolution into an unstoppable brand with no boundaries.”
The exclusive new Cherry Spice shade is priced at $13 and is available only on the cosmetics company’s website.
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