*Mars, Incorporated, the makers of M&M’s, announced this week that a new character is being added it its cast of chocolate-coated candies.
A purple, female peanut M&M is being added and a music video introducing the character has been released called “I’m Just Gonna Be Me” — check it out via the YouTube clip below.
“Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression,” Mars wrote in a press release Wednesday, PEOPLE reports. “Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature.”
Jane Hwang, global vice president for Mars Wrigley, said in a statement that “there is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self.”
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“Our new character reminds us to celebrate what makes us unique,” Hwang added.
For every stream of the song, Mars said in its Wednesday press release that it will make a one-dollar donation to the non-profit Sing for Hope, up to $500,000.
In January, Mars announced that their beloved M&M’s characters would be getting a makeover. According to a release, the changes include a “more modern take” on their appearance.
Per Retail Wire:
- Green, often seen as the “sexy M&M,” no longer has one hand on her head and another by her hip in a come-hither pose. Her signature white go-go boots have been exchanged for sneakers that Mars said reflects the relaxed dress code of the pandemic.
- Brown, the other female character, has likewise switched her stilettos for pumps. Marketing efforts moving forward will present characters in different shapes and sizes to promote diversity.
“We took a deep look at our characters, both inside and out, and have evolved their look, personalities and backstories to be more representative of today’s society,” a Mars brand representative said in a statement earlier this year “As the world changes, so do we.”
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