*Zendaya is expanding her creative partnership with On through a new campaign developed alongside stylist Law Roach.
The project introduces the Swiss sportswear brand’s first collection designed in collaboration with a partner, merging Zendaya’s fashion instincts with On’s performance-driven design process, PEOPLE reports. The pieces were created with flexibility in mind, offering options that can transition easily between different activities and environments.
Speaking about the concept, Zendaya said, “We wanted to create pieces that feel versatile and easy to wear – styles that move with you across different moments,” and added, “We started with the idea of making people feel confident and effortless, and we built everything out from there.”
To visually interpret that idea, Zendaya and Roach appear in “Shape of Dreams,” a stylized film directed by Spike Jonze. The setting, referred to as “The Dream Lab,” presents a shifting environment where clothing morphs and adjusts before reaching its final design. Imagery captured by Sean Thomas contributes to the film’s distinctive look.
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A second video takes a lighter approach, casting Zendaya in a supporting role within Roach’s orbit. As she manages calls and assists him throughout the clip, the storyline nods to his temporary departure from styling. During one moment, she says, “Well, he was retired, but he’s not anymore.”
Zendaya also highlighted the creative collaboration behind the scenes, explaining, “Working with Spike Jonze brought that vision to life in a really special way – the world he created gave it a whole new dimension.”
Her relationship with On dates back to 2024, when she formally joined the brand after frequently wearing its designs. At the time, she said, “It’s no secret that I’ve been a big fan of On for a long time,” and added, “I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.”
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