*Christian Louboutin has unveiled its Fall/Winter 2026 Men’s campaign under the creative leadership of Men’s Creative Director Jaden Smith, marking a new chapter in the evolution of the brand’s menswear identity.
The collection entered global distribution following its June 3, launch and is now available in stores worldwide. A series of supporting events is planned across New York, Los Angeles, Atlanta, Paris, and London to mark the occasion, WWD reports.
Smith has built the collection around expressive menswear that draws on performance materials and contemporary silhouettes. The design approach weaves together luxury craftsmanship and streetwear sensibilities, with an emphasis on versatility and modern styling that can adapt across different contexts and occasions.
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The visual campaign was shot inside a 17th-century French château near Paris, using the property’s historic architecture as a deliberate contrast to the collection’s forward-facing aesthetic.
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Garments, footwear, and leather goods are presented as complete, layered compositions rather than standalone pieces. New accessories introduced in the collection include the Tactical Multi-Pocket tote and Tactical Harness, along with a broader range of bags, small leather goods, jewelry, and eyewear.
Smith described the campaign concept as “aristocratic grandeur with youthful energy.” He told WWD that Mr. Louboutin was his “main inspiration,” adding, “I really just want to learn from him and take the past of Christian Louboutin to create the future of what Louboutin could be. His brand is really about handmade leather craftsmanship, and I wanted to honor that.”
He also stated, “The campaign represents the Christian Louboutin man, through the lens of different generations living together within the same universe, each bringing their own perspective, energy, and way of expressing themselves,” the actor said in a statement. “The château we chose is the Maison’s home, where these generations of working men come together: a place where heritage and individuality coexist naturally.”
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