*A potential blockbuster deal could soon unite two of entertainment’s biggest names under one beauty empire.
Jay-Z’s investment platform MarcyPen Capital Partners is reportedly the frontrunner to buy out luxury conglomerate LVMH’s share of Fenty Beauty, Beauty Independent reports. The stake in question represents half the company. Rihanna owns the other half and would continue steering the brand alongside whoever completes the purchase.
Jay-Z’s firm previously backed Savage X Fenty lingerie line during two separate fundraising rounds. MarcyPen came together in 2024 when Marcy Venture Partners merged with Pendulum Opportunities, and the combined entity now oversees roughly $1.1 billion in assets. Jay-Z built the firm alongside entertainment executive Jay Brown, entrepreneur D’Rita Robinson, and Robbie Robinson, who once advised President Barack Obama on financial matters.
LVMH quietly signaled its interest in exiting its Fenty Beauty position last October, bringing in Evercore to gauge buyer interest. The brand moved about $450 million in products during 2024, and analysts currently peg its total value somewhere between $1 billion and $2 billion.
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Fenty Beauty’s cultural footprint, however, remains undeniable. When Rihanna debuted the line at Sephora in 2017, its 40-shade foundation range forced the entire beauty industry to rethink its approach to inclusivity. The brand has grown steadily since, moving into skincare, fragrance, and haircare before landing an exclusive body care line at Ulta Beauty last year.
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