*LeBron James is making history once again–this time in the toy aisle.
The NBA star is now the first male athlete to be honored with an official Ken doll in his image, part of Barbie’s Signature Kenbassadors collection. As Vibe reports, the line celebrates impactful men who are “creating positive change and contributing to a better world for all.”
The LeBron doll, priced at $75, “captures his effortless style, but also his height, standing one inch taller than the standard Ken doll in custom, larger packaging,” per the news release, adding: “James worked closely with the Barbie team to personalize his doll’s outfit, clad in a custom varsity jacket over the LeBron James Family Foundation’s signature We Are Family t-shirt, Nike Terminator High sneakers, Beats headphones, sunglasses, a fanny pack, a watch and his perennial ‘I Promise’ band. The patches on his varsity jacket reference milestones throughout his life, including a We Are Family patch as a tribute to the LeBron James Family Foundation, a 23 patch representing his iconic jersey number, and an Ohio patch nodding to his hometown.”
“As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication,” James said in the release. “Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor.”
He added, “It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness.”
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Mattel unveils LeBron James Barbie-Ken doll.
LeBron becomes Barbie’s first ever ‘Kenbassador.’ pic.twitter.com/xwwDT58gyz
— Pop Base (@PopBase) April 9, 2025
“Ken is Barbie’s longtime best friend and supporter,” Krista Berger, senior vice president of Barbie and global head of dolls, Mattel, shared via the release. “We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential.”
The Barbie Signature LeBron James Kenbassadors doll officially launches on April 14 at select Target stores and online at Target.com, Amazon, Walmart, and Mattel Creations starting Monday, April 14th at 12:00 AM ET.
The UNDEFEATED store on La Brea in Los Angeles, CA, is hosting a US-exclusive drop on Saturday, April 12th. A limited advance quantity of the doll, including a few signed by LeBron James, will be available for purchase ahead of the official drop on April 14th. Doors open at 11:00 AM PT on April 12th, per the release.
READ MORE FROM EURWEB.COM: LeBron James Speaks on Stephen A. Smith Feud and Distant Relationship with Michael Jordan | WATCH
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