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Jamie Foxx Teams with WES Brands for Exclusive BSB Whiskey Release

Jamie Foxx - Brown Sugar Blend (aka BSB) Whiskey
Jamie Foxx / WES Brands

*Spirits incubator WES Brands reunites with award-winning actor Jamie Foxx for the exclusive launch of Brown Sugar Blend (BSB) Whiskey.

The press release states that the brand dedicated two years to designing and developing the new look and flavor, Brown Sugar Blend, affectionately dubbed “BSB.” Foxx joined the company as a brand owner and creative director. 

“Life is precious, so I’ve always tried living it to the fullest. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has been a life goal of mine; with BSB, I’m finally making that happen,” said Foxx, BSB Owner & Creative Director. “BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”

Capturing the spirit of boldness, strength, and excellence, BSB Whiskey offers a 70-proof blend that artfully combines the aromatic spice of cinnamon with the comforting sweetness of brown sugar. Presented in innovative packaging, BSB Whiskey reflects the dynamism of its contents.

“Last year was a record year for flavored whiskies. U.S. depletions reached 18.25 million cases in 2023, up from 14 million cases in 2019*,” said Lauren Kiyak, SVP of Marketing at WES Brands. “We knew we had an incredible opportunity on our hands. With Jamie’s creative lead, BSB now sits at the intersection of fashion and sports, a modern tribute to nostalgic tech and delicious flavors.”

Jamie Foxx - Brown Sugar Blend (aka BSB) Whiskey
Jamie Foxx / WES Brands

BSB Whiskey blends and bottles in Columbia, TN. BSB Whiskey is sold in 750ml at 70% ABV and is available nationwide online and in limited quantities in the U.S. at select retailers for $24.99, per the release. 

Below are cocktail recipes from the brand:

BSB & Lemonade

Ingredients:

  • 2 oz BSB Whiskey
  • 4 oz lemonade

Instructions: Garnish with lemon wheel and straw

BSB & Lemonade

Ingredients:

  • 2 oz BSB Whiskey
  • 4 oz lemonade

Instructions: Garnish with lemon wheel and straw

BSB Shots

Ingredients:

  • 2 oz BSB Whiskey

Instructions: Pour a chilled BSB Whiskey shot into a shot glass. Enjoy!

BSB Cider

Ingredients:

  • 2 oz BSB Whiskey
  • 4 oz Hot Apple Cider

Instructions: Garnish with orange slice and cinnamon stick

BSB Cinnamon Roll

Ingredients:

  • 1.5 oz BSB Whiskey
  • 1.5 oz Rumchata
  • Lots of ice
  • Rim with cinnamon

Instructions: Chill, mix, & drink the shot

READ MORE: Jamie Foxx Vows to Discuss Health Scare: ‘I’ve Gotta Do It in My Way’ | WATCH

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