*Spirits incubator WES Brands reunites with award-winning actor Jamie Foxx for the exclusive launch of Brown Sugar Blend (BSB) Whiskey.
The press release states that the brand dedicated two years to designing and developing the new look and flavor, Brown Sugar Blend, affectionately dubbed “BSB.” Foxx joined the company as a brand owner and creative director.
“Life is precious, so I’ve always tried living it to the fullest. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has been a life goal of mine; with BSB, I’m finally making that happen,” said Foxx, BSB Owner & Creative Director. “BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”
Capturing the spirit of boldness, strength, and excellence, BSB Whiskey offers a 70-proof blend that artfully combines the aromatic spice of cinnamon with the comforting sweetness of brown sugar. Presented in innovative packaging, BSB Whiskey reflects the dynamism of its contents.
“Last year was a record year for flavored whiskies. U.S. depletions reached 18.25 million cases in 2023, up from 14 million cases in 2019*,” said Lauren Kiyak, SVP of Marketing at WES Brands. “We knew we had an incredible opportunity on our hands. With Jamie’s creative lead, BSB now sits at the intersection of fashion and sports, a modern tribute to nostalgic tech and delicious flavors.”
BSB Whiskey blends and bottles in Columbia, TN. BSB Whiskey is sold in 750ml at 70% ABV and is available nationwide online and in limited quantities in the U.S. at select retailers for $24.99, per the release.
Below are cocktail recipes from the brand:
BSB & Lemonade
Ingredients:
- 2 oz BSB Whiskey
- 4 oz lemonade
Instructions: Garnish with lemon wheel and straw
BSB & Lemonade
Ingredients:
- 2 oz BSB Whiskey
- 4 oz lemonade
Instructions: Garnish with lemon wheel and straw
BSB Shots
Ingredients:
- 2 oz BSB Whiskey
Instructions: Pour a chilled BSB Whiskey shot into a shot glass. Enjoy!
BSB Cider
Ingredients:
- 2 oz BSB Whiskey
- 4 oz Hot Apple Cider
Instructions: Garnish with orange slice and cinnamon stick
BSB Cinnamon Roll
Ingredients:
- 1.5 oz BSB Whiskey
- 1.5 oz Rumchata
- Lots of ice
- Rim with cinnamon
Instructions: Chill, mix, & drink the shot
READ MORE: Jamie Foxx Vows to Discuss Health Scare: ‘I’ve Gotta Do It in My Way’ | WATCH
