*Sean “Diddy” Combs making another big move. After three decades of entrepreneurial success across his renowned brands and a historic 2022, including a landmark acquisition of becoming the largest minority-owned, vertically integrated multi-state operator in the Cannabis industry, Combs announces the rebranding of his parent company from Combs Enterprises to Combs Global.
The announcement marks the global expansion of his portfolio of businesses that have represented dominance across music, entertainment, fashion, spirits, and media/television. At its founding in 2013, Combs Global started with Bad Boy Entertainment, Combs Spirits (Cîroc Vodka, DeLeón Tequila), AQUAhydrate, REVOLT MEDIA, Sean John, Capital Preparatory Charter Schools, and The Sean Combs Foundation. Since then, it has expanded to include new business units and ventures such as Empower Global formally Shop Circulate, Our Fair Share, Love Records, and into Cannabis. Combs Global is entering a new chapter with a distinct vision and shows no signs of slowing down.
“Combs Global represents the next chapter in my journey as a business leader and a bigger vision to build the largest portfolio of leading Black-owned brands in the world,” said Sean “Diddy” Combs. “I’ve enlisted world-class teams of top executives, specialists, and strategic partners to bring this new dream to life and put us in the best position to keep making history while leading another 30 years of dominance across industries.”
This past year, Combs’ acquisition of The Nile List, his $2M investment in creator platform REC Philly, and the historic $185M acquisition of key markets and assets from leading Cannabis company CRESCO Labs added to the Combs Global portfolio. Combs also expanded his prestigious Capital Preparatory charter schools to now include campuses in the Bronx, New York, and Hartford, Connecticut. Making an anticipated return to Music, Combs announced the launch of Love Records, an all-R&B record label, adding a new music imprint to his portfolio that builds on the legendary legacy of Bad Boy Entertainment.
With the launch of Combs Global, there has been a complete rebranding of the website, social channels, and brand communications, ushering in an exciting new era for the company. The announcement of the new visual identity coincides with plans to take the company and its business units international. 2023 will mark a year of incredible milestones for Combs Global. With the 30th anniversary of Bad Boy Entertainment, the 15th anniversary of Combs’ partnership with Diageo, and the 10th anniversary of REVOLT, Combs will continue setting the standard as one of the most successful and innovative entrepreneurs of all time.
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https://youtu.be/mnySyKAoLpI
The new logo, by the way, was unveiled in the highly successful Uber One Super Bowl commercial starring Combs where he dreams up a hit song for Uber One, a reminder of Combs’ unrivaled success as a hitmaker. Combs is the consummate marketer using the moment to not only introduce the new company name and logo but also integrate his spirits brands, Cîroc Vodka and DeLeón Tequila, into the spot. The commercial was teased at Grammys Pro Bowl, and NCAA men’s basketball, and the full commercial debuted last week.
