*Netflix is rolling out a new way for shared accounts to function. Each profile can now connect to its own email address, Cord Cutters reports.
Until now, all profiles under a single Netflix account have relied on the same login email associated with the account holder. That setup often meant one person handled verification messages and sign-in access for everyone in the household. With the update, users link each profile to a separate email address. After that, they can sign in independently and receive login verification codes directly.
The update also separates account management at the profile level. Viewers can adjust individual preferences without altering other profiles on the same subscription. That gives households more control over how each person experiences the service.
Personalization remains a key part of the platform. Netflix says recommendations will continue to reflect each profile’s viewing history, keeping suggestions personalized. The feature is available through the Profile Settings menu, and Netflix is also guiding users through prompts sent in notification emails. Account holders can initiate setup directly from those messages, making the change accessible without navigating deep into settings.
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The update arrives after Netflix’s crackdown on password sharing in 2023.
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