Megyn Kelly Slams Beyoncé’s Levi’s Ad as “Fake”
*If you missed it, yesterday (08-05-25), Megyn Kelly took to X to declare Beyoncé’s new Levi’s ad “the opposite” of Sydney Sweeney’s American Eagle campaign.
Kelly didn’t hold back, calling Beyoncé “artificial, fake, enhanced, trying too hard,” and claiming her image and success were “bought and paid for.” Subtle? Not even close.
The ad in question, part of Levi’s “Reiimagine” campaign tied to Beyoncé’s Cowboy Carter era, shows Queen Bey in sparkly denim-on-denim with big curls and a Western vibe. The internet saw fashion. Kelly saw…a personal affront to authenticity itself.
Of course, Kelly’s post came with a side of praise for Sweeney, labeling her a “modern-day sex symbol” and “natural beauty” who hasn’t “Kardashian-ized herself.” Translation: Beyoncé blonde bad, Sidney Sweeney blonde good.
This is the opposite of the Sydney Sweeney ad. Quite clearly there is nothing natural about Beyonce. Everything – from her image to her fame to her success to her look below – is bought and paid for. Screams artificial, fake, enhanced, trying too hard. https://t.co/sQXijTgrJn
— Megyn Kelly (@megynkelly) August 5, 2025
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Kelly’s Odd Praise for Sydney Sweeney
Kelly’s comparison hinged on Sydney Sweeney’s American Eagle ad, infamous for its “great jeans/genes” tagline.
Critics say it feels like a wink toward eugenics, especially paired with Sweeney’s blue-eyed, blonde look. Conservatives? They call it cheeky wordplay.
Kelly gushed over Sweeney’s “natural” vibe while conveniently ignoring the ad’s weird genetic undertones. Even better, former President Trump jumped in, calling it the “hottest ad out there” and boosting American Eagle’s stock 17% overnight. Nothing like political endorsements in your denim discourse.
Meanwhile, Beyoncé’s Levi’s spot steered clear of genetics entirely, focusing on empowerment and cinematic style. But apparently, sparkle is where Kelly draws the line.
The Internet Reacts: Race, Beauty, and Denim Chaos
X users and commentators were quick to point out the obvious: the “natural vs. fake” framing isn’t just about ads; it reeks of racial bias. One user joked, “Only in America can jeans start a race war.” Another noted, “Beyoncé’s ad didn’t even mention ‘genes.’” Oops.
Jon Favreau summed it up: “Both ads are just jeans companies paying famous women to sell denim.” But Kelly’s critique lit up conservative circles already invested in defending Sweeney from so-called “woke outrage.”
The racial undertones deepened as Fox News’ Nicole Saphier claimed Beyoncé’s styling mirrored Sweeney’s but faced no backlash. Critics clapped back, pointing out Beyoncé’s campaign celebrates Black country aesthetics, not whitewashed beauty standards.
The Beyoncé-Kelly Feud Continues
This isn’t new beef. Kelly previously trashed Beyoncé for bringing Cowboy Carter to country music, only for Bey to clap back with a blurred clip of Kelly in her tour visuals. Kelly later accused her of “playing the victim.” Now, round two is here—this time with jeans.
Fans of Beyoncé see Kelly’s attack as another attempt to diminish her success while hyping up white beauty ideals. The mix of politics, race, and denim has turned social media into a culture war runway show.
And while Kelly rages online, Beyoncé’s Levi’s campaign is thriving. Sales are up 9%, and CEO Michelle Gass calls Beyoncé “a cultural force.” Fake or not, the jeans are selling.
Why Jeans Are Suddenly Political
This drama isn’t just about denim ads—it’s about how beauty standards, race, and politics collide in marketing. Kelly’s “natural vs. artificial” framing aligns neatly with conservative talking points, while Beyoncé’s campaign pushes back by celebrating Black Southern culture.
The irony? Both campaigns exist to sell jeans, yet one’s being treated like an existential threat to Western civilization. Meanwhile, American Eagle’s controversial pun earned Trump’s seal of approval, turning Sweeney into a conservative mascot overnight.
Bottom line: Kelly’s take turned Levi’s into a culture war battlefield. Beyoncé’s sparkle and Sweeney’s “genes” have become Rorschach tests for America’s divides—and somewhere, both brands’ marketing teams are popping champagne.
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