*Kirk Franklin is at it again, creating music that can grab the attention of both the church and the streets.
The 20-time Grammy Award-winning gospel innovator has released “This Time,” a new single featuring Memphis hip-hop star GloRilla.
Franklin gave listeners an early taste of the track during an appearance on “Joe and Jada.” Eyes closed and head intensely bobbing to the beat, Franklin appeared completely locked in before the song had even officially arrived. His reaction quickly became a social media moment.
“This Time” addresses pressures and difficult circumstances through a message rooted in faith and praise.
The production interpolates Mandrill’s “Children of the Sun,” filling the track with triumphant horns, crisp handclaps and a chorus big enough to shake a sanctuary. Franklin brings his trademark energy, while GloRilla delivers sharp, upbeat bars that show another dimension of her artistry — riding a gospel-infused beat with the same fire she brings to hip-hop.
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In the “From The Block” performance, GloRilla delivers her verse into a microphone suspended in midair as Franklin and a crowd surround the performance, with people holding signs behind them.
“You blessed me so much and it’s the fact I know you still ain’t done,” GloRilla raps.
From the rap to the rhythm, “This Time” is another banger, with GloRilla showing that she can ride a gospel-infused beat with the same confidence she brings to hip-hop.
This isn’t Franklin and GloRilla’s first collaboration. She previously recruited him for “Rain Down On Me,” from her debut album “GLORIOUS.” The collaboration went on to win the Dr. Bobby Jones Best Gospel/Inspirational Award at the 2025 BET Awards.
EURweb previously covered Franklin defending his collaborations with GloRilla and other secular artists, including criticism those musical partnerships sometimes generate.
“This Time” previews Franklin’s 14-track album I Am What I Am, scheduled for Oct. 30. The project follows his August release “Thank You For Everything,” featuring gospel powerhouse Karen Clark Sheard.
With “This Time,” Franklin and GloRilla continue a collaboration that brings their gospel and hip-hop styles together.
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