*PepsiCo Foods is growing its Simply NKD portfolio once again, this time bringing one of Doritos Dinamita’s most recognizable flavors into the lineup.
The company announced the launch of “Doritos Dinamita Simply NKD Chile Limón,” a new version of the rolled tortilla chip made without artificial flavors or dyes. The snack is arriving at retailers nationwide this month in 3.25-ounce and 10.75-ounce bags.
According to PepsiCo, the new product delivers the same bold flavor profile fans expect from Chile Limón while removing artificial colors and flavors from the recipe. The company described the snack as balancing zesty lime with spicy heat and combining chili and citrus flavors in a colorless format.
“Dinamita Simply NKD Chile Limón was developed for snack lovers who want it all, a bold, layered flavor experience made without any artificial dyes or flavors,” said Jess Spaulding, vice president of marketing. “Building on the momentum of our Doritos and Cheetos Simply NKD launches, this innovation shows how we can continue expanding fan-favorite brands to revolutionize the snack aisle.”
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PepsiCo introduced the Simply NKD brand last fall as another option for consumers seeking familiar snacks made without artificial flavors or dyes. The current lineup now includes “Doritos Simply NKD Nacho Cheese,” “Doritos Simply NKD Cool Ranch,” “Cheetos Simply NKD Puffs,” “Cheetos Simply NKD Flamin’ Hot,” and the new “Doritos Dinamita Simply NKD Chile Limón.”
The company said consumer response to existing products encouraged the expansion into Doritos Dinamita, creating what PepsiCo calls the first rolled tortilla chip snack in its portfolio, free of artificial flavors and dyes.
“At PepsiCo Foods, we’re constantly evolving our portfolio to meet what consumers want most, bold taste and more choices from the brands they love,” said Hernan Tantardini, chief marketing officer, PepsiCo Foods U.S. “Dinamita Simply NKD is a strong example of that, bringing the same intense flavor experience fans expect with no artificial dyes or flavors, and marking another important step in our food transformation journey.”
PepsiCo said Dinamita Simply NKD will complement, rather than replace, the original Doritos Dinamita products.
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