*A simple burger idea spiraled into something much bigger for Grace Lewis, the New Jersey creator behind “Crazy Korean Cooking,” one of the internet’s most beloved food brands.
According to SFGate, Lewis had been holding off on a larger production, so a quick burger video seemed like the practical fill-in. “We were planning something else that was bigger,” she said, “so we’re like, let’s do something quick this week. How about a burger?” That offhand suggestion eventually became a fully constructed In-N-Out replica, drive-thru lane included, built right into her home.
Her motivation had nothing to do with personal nostalgia for the chain. Lewis grew up Korean American on the East Coast, far removed from the In-N-Out devotion that runs deep on the West Coast. She landed on In-N-Out because it was the first burger spot that came to mind. More importantly, the nearest location is hundreds of miles away in Tennessee, which meant her parents had never experienced it.
Three days of preparation went into pulling the project off. Lewis and her sister tracked down copycat recipes for the signature bun and sauce, and crafted milkshakes and lemonade from scratch. One small creative liberty: the homemade version operated under the name “Out-N-In,” though the red palm trees and yellow arrow kept the visual identity firmly recognizable.
Scroll to continue reading
The real payoff came from her parents’ reaction. Retired and now regulars on the channel, they have become the faces fans tune in to see. Lewis has built a following of more than 2 million on TikTok, 1.5 million on Instagram, and nearly 900,000 YouTube subscribers.
“They are the stars of the channel,” said Lewis about her parents.
“People always comment saying… ‘Your content is so comforting and warms my heart,'” she added. “It’s really nice to hear, and I think it really gives my dad a sense of purpose.”
MORE NEWS ON EURWEB.COM: What Is In-N-Out’s Gorilla Style Burger and How Do You Order It?
We Publish Breaking News 24/7. Don’t Miss Out! Sign up for our Free daily newsletter HERE.
