*Shaquille O’Neal is bringing his larger-than-life energy to the beverage world with the launch of BeatBox Blueberry Lemonade, a bold, boozy take on the classic summer refresher. The new flavor, developed in collaboration with BeatBox Beverages, will hit shelves nationwide this March.
Packed with vibrant blueberry and lemonade flavors, this exclusive drink is designed to deliver “big, full-court flavor” with an 11.1% ABV, per the press release. It’s also low in sugar, gluten-free, and packaged in resealable, sustainable containers—perfect for fans looking for both convenience and fun.
O’Neal first discovered BeatBox while touring as DJ Diesel, his music alter ego. Drawn to the brand’s deep roots in live music and its passionate fanbase, he saw an opportunity to join forces. The result? A partnership that embodies the excitement and energy both Shaq and BeatBox bring to the table.
“Shaquille O’Neal is everything BeatBox stands for as a company,” said Brad Schultz, Co-Founder & CMO at BeatBox. “From the start, Shaq recognized that BeatBox is more than a drink – it’s a party movement.”
Beyond just flavor, the packaging reflects Shaq’s dynamic personality. The design features playful doodles of lemons, blueberries, lightning bolts, and a DJ turntable—an homage to O’Neal’s love for music.
Scroll to continue reading
Zech Francis, SVP of Global Brand Marketing at BeatBox, highlighted Shaq’s unique influence: “He’s not just an icon — he’s a powerhouse entrepreneur and entertainer with incredible influence and a deep connection to fans. This collaboration is set to drive major sales growth, further cementing BeatBox as a dominant force in the RTD category.”
For O’Neal, this partnership is about more than just a drink—it’s about creating moments.
“I’ve always been about trying to create unforgettable experiences—whether it’s on the court, DJing, or through my business ventures. When I first came across BeatBox, I saw a brand with that same spirit of fun and boldness that’s really taking over the category. Partnering with BeatBox felt like a perfect fit, and I’m excited to bring our new Blueberry Lemonade flavor to the table. It’s just the right mix of bold, vibrant flavors, and I’m excited for people to try it out.”
BeatBox Blueberry Lemonade will be available at major retailers, including Walmart, Kroger, Spec’s, Total Wine & More, H-E-B, 7-Eleven, and Circle K. It will be sold in a 500ml single size and as part of a new variety pack alongside Watermelon Lemonade and Lemon Squeeze.
READ MORE FROM EURWEB.COM: Shaq’s Krispy Kreme Store May Have Been Burned Down by Homeless Seeking Warmth
Sign up for our Free daily newsletter HERE.
