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Kevin Durant Expresses Disappointment Over Exclusion from Nike’s Paris Olympics Ad

Kevin Durant
Kevin Durant / via Zenger

*Nike’s “Winning Isn’t for Everyone” campaign for the Paris Olympics features stars like William Defoe, LeBron James, Serena Williams, Kobe Bryant, and Victor Wembanyama. However, Kevin Durant, a three-time Olympic gold medalist, was notably absent.

According to Footwear News, Durant voiced his disappointment on Instagram, questioning why Nike left him out despite his long-term association with the brand and consistent participation with Team USA.

The Olympic gold medal winner posted photos of him with Team USA with the captions, “Nike tell me, am I a bad person?” and “Been wit [sic] yall every step of the way.” 

He also referenced the 2020 Olympics, which took place in 2021 because of the pandemic, saying, “Even during the quarantine Olympics.”

The opening ceremony marking the official start of the Paris 2024 Olympics will take place on Friday, July 26 along the River Seine. However, sports events will kick off on Wednesday, July 24.  The only new sport for the summer games is break dancing.

Medals will be awarded on July 27, and the competition will wrap up on August 11.

Get more information about the Paris 2024 Olympics here.

Watch the new Nike ad below.


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