*Experts from QforQuinn conducted research to identify the top Halloween costumes in 2023 that people are searching for and Barbie takes the crown.
The majority of sought-after Halloween costumes this year are inspired by iconic movie characters.
QforQuinn examined the “pop culture trends + Halloween costume” search counts, and Barbie topped the list with a total of 549,000 people looking to dress up as the iconic character for Halloween. According to the researchers, the most sought-after Barbie set is the Cowgirl Barbie which includes hot pink flare pants with a vest top, a white cowgirl hat, a pink bandana, and white boots with gold stars.
The second most popular Halloween costume of 2023 is the Joker, with 454,000 searches and Wednesday Addams claims the third spot with 407,370 searches related to her outfit. In fourth place is Mario, with 333,110 people wanting to dress up as the iconic video game character. Securing the fifth position on QforQuinn’s list of the most popular Halloween outfits of 2023 is Morticia Addams from the “Addams Family” with 287,650 searches.
“Top Gun: Maverick” is in the sixth position with 210100 searches, Ariel’s outfit from “The Little Mermaid” claims the seventh spot on the list with 128860 searches, and eighth on the list of the most popular Halloween costumes of 2023 is Spider-Man with 128,350 searches.
According to QforQuinn, the Mario hat and Top Gun Ray-Ban Aviators are the most searched accessories.
Buzz Lightyear’s costume takes ninth place on QforQuinn’s list of most sought-after Halloween costumes in 2023, with 125,470 people looking for the character’s light-up jumpsuit, helmet, and wand.
Rounding off the list at 10th place is Baby Yoda with 82,620 searches.
READ MORE: Director Greta Gerwig Talks Possible ‘Barbie’ Sequel
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