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Deion Sanders’ New Sunglasses Generate $4.5 Million in Sales

Deion Sanders (Jackson State) - Getty
Deion Sanders (Jackson State) – Getty

*Deion Sanders secured a sunglasses partnership with Blenders Eyewear last week and pre-orders have already generated $4.5 million in revenue.

As Vibe reports, the deal was inked after Colorado State Rams coach Jay Norvell criticized Sanders for wearing sunglasses during interviews.

“When I talk to grown-ups, I take my hat and my glasses off,” Norvell said. “That’s what my mother taught me.”

Coach Prime’s Blenders Eyewear deal was announced shortly after Norvell’s remarks, according to Vibe. 

The Blenders Eyewear x Coach Prime sunglasses are priced at $67 in honor of the year of Sanders‘ birth, brobibible.com reports. According to a news release, the limited-edition eyewear is inspired by the NFL star, and available on October 12th.

“Coach Prime is an icon with a multi-generational influence,” Chase Fisher, Blenders Eyewear CEO and Founder said in a statement about the new partnership.

“From player to now a powerhouse coach, he’s become a true game-changer with a bold and unshakable style. At Blenders, we resonate with Coach Prime, someone who not only excels in the world of sports but also understands the power of style as a means of self-expression,” Fisher added. 

“I’m not new to this, I’m TRUE 2 THIS! And the Blenders Eyewear family and myself certainly see eye 2 eye on our commitment to QUALITY and STYLE,” said Sanders. “This collaboration is much larger than our shared love for fashion and eyewear. See, eyewear is much larger than just fashion. It’s an outlet to EXPRESS YOURSELF, it’s a CONVERSATION STARTER, it sets the DARN TONE! Look good, feel good, PLAY GOOD!”

As brobible.com reports, between 65,000 to 70,000 sunglasses have been pre-ordered, according to Chase.

READ MORE: Deion Sanders Doesn’t ‘Believe in Captains’ for Colorado Players 

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