*Do you love TikTok as it is now? Are you happy with it? Well, you gotta clap for one Jason Derulo, the unsung hero who single-handedly transformed the app. But it seems the world forgot or overlooked the big role he played in revolutionizing the app, and so he has come out to beat his own drum.
Let’s pause to remind ourselves that TikTok keeps changing rapidly with trends, so it is not easy to know who introduced what and when. Therefore, you may be forgiven for not knowing Jason Derulo’s huge role in changing TikTok.
in a recent interview with Kick Game, Jason Derulo revealed the person who brought in a TikTok trend and other popular features: himself!
He discussed how TikTok started off merely as a dancing app. But it was when he “started to introduce other things” that the app began to gain traction. He says that he noticed young people were using TikTok, so he decided to give it a try as well. However, he only got to try it during the Covid-19 pandemic when he had time to spare. Derulo now has 56.8 million TikTok followers.
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“I had fun with it, honestly. It was a dance app at first. It being a dance app, I felt like, I don’t know if this is gonna work. Everybody doesn’t like to dance,” he explained in the interview. “So I was like, ‘Let me start posting other sh*t.’ I tried to post a photo, that didn’t work. People was like, ‘What the f*ck is this?’ Then I started to post random story-like videos. That didn’t work.”
“What worked was when I was posting things that was more fun. Things that showed another side of me, you know what I’m saying? I was like, ‘Okay, this is a moment where I can be a leader and do something that’s totally different on the app.’ I think it changed the app forever because TikTok used to be just a dance app, and it wasn’t until I started to introduce other things that it became the app that it is today. And to this day, TikTok pays me…”
He almost revealed the exact amount he gets paid, but he checked his tongue before it veered off the road.
“Let me not say that,” he finally said.
Derulo was asked to enlist particular tips that make a video go viral on TikTok. He simply said that “lighting is everything” and “be organic to yourself.”
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