*Rap mogul and producer 50 Cent has publicly severed ties with Starz following the network’s troubling financial and subscriber downturn.
Taking to social media, he posted, “It’s not that hard to say good bye. bye,” signaling his exit after Starz reported a $42.5 million loss in Q2 2025, All Hip Hop reports. The network’s U.S. streaming subscribers fell from 13.04 million to 12.2 million, with total domestic customers dropping by 410,000 to 17.6 million, a decline attributed to its split from Lionsgate.
Starz continues to rely heavily on 50 Cent’s programming, including the “Power” universe and “BMF.” The upcoming third season of “Power Book IV: Force,” set to be its last, has been hyped by star Joseph Sikora as a must-watch. However, 50 Cent’s frustration with Starz has been evident for years, fueled by scheduling delays, inconsistent renewals, and other operational issues.
In 2022, the hip-hop star vowed to take his content elsewhere, even urging fans to boycott Starz until his shows returned. “It’s not that hard to say good bye. bye,” he reiterated, underscoring his decision not to renew his contract that year. Despite remaining an executive producer for G-Unit Film & Television projects, his departure marks a significant shift for the network.
The strained relationship between 50 Cent and Starz has long been public. His frequent social media critiques have highlighted the network’s struggles to maintain momentum. With the recent subscriber losses and financial woes, Starz faces an uncertain path forward, particularly as it loses a key creative force behind its flagship series.
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As “Power Book IV: Force” prepares to wrap, questions linger about the future of 50 Cent’s other projects and whether he’ll find a new home for his storytelling empire. His exit underscores broader challenges for Starz, which must now navigate a competitive streaming landscape without one of its biggest draws.
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