*Pringles is joining the trend of unexpected snack collaborations with a new Miller Lite Beer Can Chicken flavor, set to launch in May 2025.
Many assume the chips will taste like beer, but the flavor is inspired by the popular beer can chicken cooking method, promising a blend of hoppy aroma and roasted chicken taste.
The beer can cooking method is a technique used primarily for roasting or grilling poultry. It involves partially filling an open can of beer and inserting it into the cavity of a whole chicken before cooking. As the bird cooks, the liquid in the can steams, helping to keep the meat moist and infusing it with flavor.
In an Instagram post announcing the new Pringles flavor, Snackolator wrote, “I told you all that 2025 was going to be wild for snacks and now we’re getting Miller Lite Beer flavored Pringles! These Beer Can Chicken Pringles were announced this week at a Kellanova presentation and are currently scheduled for a May release. From the announcement: “Fire up your tastebuds with a crispy hoppy aroma and roasted chicken flavor. The best of your grill sesh in a new, snackable LTO.” The collabs and releases are off the rails already and we’re not even out of January yet – I can’t wait to see what the rest of the year holds.
Reactions to the announcement have been mixed, with some excited about the novelty while others remain skeptical.
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Pringles is no stranger to bold flavors, having previously released chips inspired by pumpkin pie, hot dogs, and even a traditional Thanksgiving meal.
Are you excited to see a Miller Lite x Pringles collab?
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