*Hold onto your taste buds, folks! In a move that’s wonderfully bizarre yet oh-so-tempting, Popeyes and Don Julio Tequila have announced a collaboration that has everyone—especially the Black Xitter crowd—scratching their heads and wondering how this is all going to work out.
Is it food? Is it a tequila party? Why not both? Get ready for the new Championship Lineup menu that throws a salute to Popeyes’ hometown vibe in New Orleans, right in time for the Super Bowl LIX madness.
Now, one might think this strange pairing is just a publicity stunt tied to the Big Game in New Orleans—who wouldn’t want to capitalize on that jamboree of food, fun, and fiercely loyal fanbases?
Nevertheless, it seems that Popeyes, branding itself as the “Official Wing of Watching Football,” and Don Julio, simultaneously claiming the title of the “Official Tequila of the Big Game,” are determined to dominate your plate and your drink during the ultimate football showdown.

So, what exactly does this culinary curiosity entail? Let’s dig into the details of the Championship Lineup, shall we? First up is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich. Yes, you read that right. This isn’t just your run-of-the-mill sandwich; it features a chicken filet marinated in reposado tequila because apparently, just plain chicken wasn’t giving you enough of a buzz.
And let’s not overlook the toppings: tequila lime slaw, a spicy spread, and a barrel-cured pickle all nestled between a buttered concha roll. Who knew a Mexican pastry could hang out with Southern fried chicken and tequila? It’s a fancier date than many of us have had!
Next on the menu, we have the Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings. Because if you thought the sandwich was wild, just wait until you bite into these wings. Add in some Spicy Strawberry Hibiscus Flavored Lemonade Mocktail, and you have a lineup that’s practically begging for a TikTok dance challenge to accompany your meal.
Now, here’s the kicker: on January 31, lucky duck customers in five major cities will get a preview of this highly exclusive menu. That means, if you’re over the age of 21—and capable of handling your tequila—you might just get to sample this concoction before it hits New Orleans. But remember, this is a one-day-only deal, which means you have to hustle if you want a taste of this madness!
The selected locations include culinary hotspots like New York, Miami, and Philadelphia. Seriously, though, is there anything those cities don’t try to monetize in terms of food? You can also swing by the famed Canal Street in New Orleans, where the official launch occurs from January 31 to February 9. Because what’s better than indulging in spicy chicken and tequila after a night of revelry on Bourbon Street?

So, where can you snag these culinary marvels? Here:
New York:
Times Square – 1530 Broadway
Madison Square Park – 14 East 23rd Street
Miami:
6800 Red Rd, South Miami
New Orleans:
621 Canal Street
Philadelphia:
1428 Old York Rd
Kansas City:
9460 Quivira Rd
Now, it’s important to note that this menu isn’t just slapping together random items and calling it a day.
They’ve crafted something that attempts to cater to the football-watching masses while keeping in line with the flamboyance of the Southern palate. Whether you’re hosting a big game watch party or just want to indulge in an absurd combo of chicken and tequila, Popeyes and Don Julio have you covered.
So, as Super Bowl LIX approaches, prepare yourself for a culinary experience that’s as chaotic yet entertaining as a last-minute Hail Mary attempt. Grab your friends, put on your favorite jersey, and brace yourself for what might turn out to be the most unexpectedly delicious celebration of food and football. If nothing else, at least you’ll have an incredible story for your social media feed. Because let’s be real—food this ridiculous deserves to be shared and savored.
@angelayee just got her hands on Popeyes & Don Julio’s tequila-infused chicken sandwich ??? Just in time for Super Bowl 2025! Would you take a bite? ? pic.twitter.com/abcy8nwpng
— Way Up With Angela Yee (@wayupwithyee) January 29, 2025
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