*Kraft Heinz has announced Oscar Mayer’s first-ever plant-based hotdog is coming to retailers this year.
The company teamed with TheNotCompany to create “mouthwatering plant-based foods for all,” the news release states.
“The Kraft Heinz Not Company’s Oscar Mayer NotHotDogs and NotSausages offer the savory and smoky experience that brand fans have known and loved for more than 140 years,” per the release.
“At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious,” said Lucho Lopez-May, CEO of The Kraft Heinz Not Company.
“We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand, Lopez-May added.
Oscar Mayer NotHotDogs and NotSausages will begin rolling out in major retailers nationwide in 2024.
READ MORE: Pizza Hut Launches the Big New Yorker Pizza Bagel
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