*Armed with an eye for the past, present, and future, FUBU is making its stateside return in a major way at Atlanta Fashion Week 2024. The iconic fashion brand, known for its “For Us, By Us” motto, will reemerge with its Fall 2025 menswear and suits collections, taking center stage with a full runway presentation on Oct. 4, 2024.
FUBU’s reimagined classic pieces, infusing fresh energy and style into their 2024-25 collections will also be featured as well as a special appearance by FUBUsuits, Sandra Rose reports.
“We’re thrilled to share our new vision with the world,” Carl Brown, President and co-founder of FUBU, The Collection, and hotelFUBU, said in a press release.
“This collaboration with Atlanta Fashion Week marks a significant milestone for FUBU, bridging our iconic past with a vibrant future in fashion and beyond,” said Cecily Groves, VP of Brand Management and Licensing at FUBU and co-founder of hotelFUBU.
The runaway show isn’t the only thing fashionistas will get from FUBU. The company will host a two-week FUBU ARCHIVE Art Gallery exhibit that will kick off Oct. 7 and run through Oct. 21 at Buckhead Art & Co. The exhibit, curated by Team FUBU and Trap Music Museum, will celebrate the brand’s rich history and innovative future, according to the release.
“The FUBU ARCHIVE gallery experience will showcase a multimedia presentation of legendary memories and milestones,” said Angela Watts, founder of Atlanta Fashion Week. “Creatively displayed, the gallery will offer visitors a unique insight into FUBU’s storied history, along with a sneak peek at the brand’s present and future directions.
This collaboration with Atlanta Fashion Week, Buckhead Art & Co., Trap Music Museum, and Uncommon Impact Studios represents a major milestone for FUBU, reintroducing the brand to a new generation of fashion and cultural enthusiasts.”
The return of FUBU is among the highlights on deck for Atlanta Fashion Week 2024. The five-day cultural event, which takes place Oct. 2-7, 2024, will showcase the latest trends and innovations in the fashion industry as well as collections from established designers and emerging talents.
Exclusive runway shows will also be on deck, in addition to fashion presentations, pop-up shops, insightful panel discussions, and an art exhibit opening.
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