*Fantasia Barrino and live event producer and artist manager Yvonne McNair have joined forces to establish Rock Soul Productions, an entertainment company headquartered in Charlotte, NC.
This venture encompasses divisions dedicated to management, production, and various entertainment ventures, positioning itself as a full-service operation in the industry.
With Fantasia serving as CEO and McNair as president, Rock Soul aims to significantly impact the entertainment world, offering opportunities for artists and creators to thrive under its guidance and support.
Per Variety, Rock Soul seeks to be “the intersection where creativity and excellence in entertainment meet.”
“The formation of Rock Soul feels like a natural progression for me personally. It is the manifestation of my evolution as an artist, a creative and a businesswoman,” said Fantasia.
“After 20 years, you can’t help but to take stock and look back at all the things you have done, and I wanted to use those experiences to inform my opportunities going forward. Advocating for myself and other artists to become the change agents in telling their own stories and taking the reins in shaping their own narrative and success is what I’m passionate about. I am also so excited to control and shape the art and entertainment experiences that we will be sharing with the world,” the Grammy-winner singer continued.
“Yvonne is the perfect partner for me to embark on this journey with as I quickly realized that she is a real dynamo, and I knew that I wanted that kind of visionary thinking at the table with me. With Rock Soul Productions, we are creating something powerful, and we aim to touch each and every facet of entertainment.”
McNair added, “Fantasia is not only a once-in-a-lifetime kind of talent, but she is also an incredibly savvy businesswoman.”
She continued, “As an artist at the top of her craft, she brings a singularly unique perspective to Rock Soul Productions that truly sets us apart. For me, as a live event producer and entrepreneur for over 20 years, this is the dream realized. Rock Soul presents an opportunity for us to build something new and innovative that breaks up the traditional models and industry standards,” McNair said.
“We are committed to making a positive impact through our work, upholding the highest standards of integrity in everything we do and ensuring that each creation leaves a lasting impression on our audiences,” she continued. “With this company, we will continue to push boundaries, ignite imaginations, and shape the future of entertainment. I am incredibly proud to partner with Fantasia to bring the Rock Soul experience to life.”
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