*Snoop Dogg has partnered with the Hill Beverage Co. to launch “Do It Fluid” hemp-infused beverages.
The drinks are available in four all-natural flavors from DeathRowCannabis.co.
“Been working on something special,” Snoop wrote on Instagram about “Do It Fluid.”
The beverages are available at select stores in Alabama, Arkansas, Georgia, Illinois, Mississippi, North Carolina, South Carolina, Tennessee & Texas.
“Beverages are going to be one of the first and most powerful mechanisms that really open up the industry to the masses,” Hill Beverage Co. Founder and CEO Jake Hill told Cannabis & Tech Today. “I think infused beverages are the one product that everybody would be willing to try.”
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Hill said he and Snoop have “been very dedicated to this product for over a decade and we have the ability to deliver; we have massive production capabilities,” he explained, adding, “Those were some of the differentiating factors that allowed [Snoop Dogg] to feel comfortable working with us.”
Consumers can ingest “Do It Fluid” like beer or wine, as it contains small doses of hemp-derived THC and CBD.
“They’re designed to have many of them throughout the night. These are low dose and you’re immediately absorbing all of the milligrams you’ve ingested,” said Hill.
It doesn’t hit you 30 minutes or an hour later like traditional edibles. We timed these formulas so you start to feel it within two or three minutes,” he added.
To learn more about the brand, visit DeathRowCannabis.co.
In related news, Snoop Dogg recently announced his collaboration with Solo Stove, the smokeless fire pit brand.
According to a news release, the hip-hop icon is now the official “smokesman” for Solo Steve, supporting the company’s quest to eliminate smoke from backyards everywhere.
“I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game and now I’m excited to spread the love and stay warm with my friends and family,” Snoop said.
READ MORE: Gotha! Snoop Dogg Did NOT Give Up Cannabis, Partners with Smokeless Fire Pit Brand
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