*Fawn Weaver is making history with her premium whiskey brand Uncle Nearest Whiskey.
Since launching in 2017, the brand has been “the most-awarded Bourbon and American Whiskey of 2019, 2020, and 2021,” per PR Newswire. The company recently announced its sales exceeded $100 million through October 2022. Having sold over five million bottles thus far, Uncle Nearest Premium Whiskey is reportedly “on-track forecast to more than double that total by the end of 2023,” per the news release.
After Weave founded the company five years ago, she was later “joined by Chief Business Officer Katharine Jerkens and, shortly after, Victoria Eady Butler, the great-great-granddaughter of the company’s namesake, Nearest Green, and four-time Master Blender of the Year recipient,” per the news release.
In 2021, Uncle Nearest made history as the best-selling Black American-founded, owned, and led spirit brand in the U.S.
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“To reach this and every other milestone on our horizon, we continue to push nonstop. Every penny this company has earned has gone back into the business, as well as to put Nearest Green’s college-age descendants through college and to invest in minority-owned businesses and entrepreneurs through our Black Business Booster program (BBB), the Nearest and Jack Advancement Initiative (NJAI) and Uncle Nearest Ventures,” said Weaver.
“Every cent we make in the future will continue to do the same. We have an entire generation of women and people of color, who represent 70 percent of our country but still feel marginalized and underrepresented, counting on us. This group continues to look to Uncle Nearest as proof that anything is possible. We will not let them down,” the statement continued.
Is it possible for an all-female leadership team to build the most successful independent spirits company of all time? ???? We’re sure as hell about to find out because that is our goal and failure is not an option. ???????????? #UncleNearest #WeAreWomensHistory #IWD2021 #ChooseToChallenge pic.twitter.com/J97j0NSnH0
— Uncle Nearest Premium Whiskey (@UncleNearest) March 8, 2021
Weaver gushed about crossing $100 million in sales in an interview with Because Of Them We Can, telling the media outlet: “When we entered the bourbon market, we had no idea we were making history as the first and only brand to commemorate an African American, and the first major spirit company to be founded and led by a leadership team of all women. The question on the mind of so many in the CPG and spirits industry was, ‘Could a brand with a story broaching American topics no one had ever attempted be embraced by consumers of every background, gender and race?’ That answer has become abundantly clear. The world had been waiting for Uncle Nearest for more than 160 years, they just didn’t realize it until our bottles hit shelves.”
Uncle Nearest Premium Whiskey has seven offerings available at its distillery in Shelbyville, Tennessee, and in all 50 states, territories, and districts nationwide, per the news release. The retail price range from $49.99 to $149.
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