*Data is growing day by day and the world seems to be squeezing for a huge amount of data. With a vast amount of data production, it is hard for the store all of it. However, Hadoop is the one software that is solving the problem until now.
If you are looking for future jobs that are also secure and demand is increasing day by day, data science and big data are the ones to consider. The algorithms of data science are implements in industries like digital advertisements or internet search whereas big data is for the retailing and eCommerce industry.
In all of it, data science, IoT and artificial intelligence is inter-related to each other. All of these have their issues, but researchers are also working on the solutions. So, basically, nowadays or for the next few years, data is going to rule the industry of every level.
With this huge amount of data producing every day, we need better algorithms to manage and store the information efficiently.
Skills required to be a Data Scientist: a person with the interest in data science will need to acquire skill in SAS, python coding, Hadoop, SQL database or expertise in working with unstructured data.
Skills required to be Big Data Specialist: big data specialist will need to master business skills along with creativity and analytical skills.
The world in few coming decades will be dependent on the people that possess these skills. If you are interested in moving with the pace of the world, here is the learning path learning method for young enthusiasts. Our article is precisely explaining the importance of these fields and how you can pursue the job in it for a secure future.
Role of Cambridge Analytica’s ads in the election 2016
As we are talking about the advertisement and data management, Facebook is the main entity in this whole scenario. For the beginners, Cambridge Analytica is an advertising company that was established in 2013. The main target of the company was to personalize the research and newsfeed on Facebook by analyzing the user’s data on this platform. The data was used for Ted Cruz Republican primary campaign. You can learn more about it from the in the article on The Guardian. Therefore, the main goal was to make people vote in favor of their client.
The research was completely personized and every person got the advertisements suiting their interests and convincing enough to manipulate their decisions in the election.
More about the scandal of President Election 2016
The presidential election of 2016 became a hot topic in the globe because of this company. The company has used Facebook data for the targeted campaign and later, they were asked to remove all the data. It is said that the company that has collected the data has broken the terms and services of Facebook. There were so many legality breaches in the matter and it was highlighted in the whole world.
Now, if anyone wants to understand the Cambridge Analytica’s strategy for Facebook ads, they should know the principles of behavioral science, data analytics and how they all connect and what they can do for creating personalized advertisements.
Christopher Wylie in Cambridge Analytica and Eunoia Technologies
In a result, trump got the viewership more than other candidates in it. The mind behind this creation was Christopher Wylie. He clearly stated about retrieving the user’s weaknesses and changing the perception of reality by advertising accordingly. After the hype of this particular election scandal, Wylie leaves the company, but his mind didn’t stop just here. He ended up creating Eunoia Technologies in competition.
Again the data was taken from Global Science Research and as usual, he was asked to delete it. In returns, claims were the same as in the previous matter without any scientific evidence confirming if data was deleted or not. Later he ineffectively pitched same services to a pro-Brexit faction but landed to the contract of $100,000 from a Canadian legislative entity.
Electronic brainwashing using Big data and data science techniques
The popular scandal of elections has left many questions about the privacy of Facebook and the credibility of the quizzes and advertisements running on the platform. The techniques of both big data and data science are used to breach the privacy and physiological effects on the decisions of the common people.
Advertising companies are using audience segmentation and data enchantment for advertising through the social media platform. All the psychographic studies are to understand the user’s behavior by using their history, dynamics, interests, likes, and dislikes. Billions of people are registered on Facebook and the usage is also increasing day by day. To the advantage of many digital companies and the disadvantage in terms of privacy, both are equally there.
In short, it is just the beginning, how these turn out to be a part your future is another question. You might be going through the ads that resonate with your views, but they can also be manipulative in a way to convince you in their favor.
So, data science and big data are going to be the most demanded jobs in the future.
Want to learn the sexiest skills of the 21st century?
People looking for the future of the industry are also desiring the job that secures their future. You can learn these and specialize in Data science, big data or data analytics simply through the online platforms and courses provided by the universities. There are institutes offering specialization in all these fields.
You can acquire online facility or go for the institutes near your hometown.
Conclusion
Big data and Data scientists are both beneficial and scary. At the same time it is breaching morality of privacy, but also opening the doors of opportunities in terms of business. Now, it is up to you, if you want to learn to be a part of the fastest growing industry or stay frightened. Remember, few things are only discovered by bringing up the counter-narrative. If you are scared, bring counter-narrative to this technology and you might be the next hero of technology. Just don’t sit there and talk about the happenings, dive in the game and shift the whole game of industry.
We Publish News 24/7. Don’t Miss A Story. Click HERE to SUBSCRIBE to Our Newsletter Now!
