Search
Close this search box.

Rihanna’s Savage x Fenty is Coming for Victoria’s Secret After End of Annual Fashion Show

RIHANNA-INTERVIEW

*Rihanna’s Savage x Fenty brand is being credited, by many, for hammering the final nail in the coffin of the Victoria’s Secret fashion show. 

Last month, L Brands, the parent company of the lingerie retailer, officially canceled the 2019 show. According to USA Today, the company noted in its Q3 earnings report: “Given the decline in performance at Victoria’s Secret, we havesubstantially pulled back on capital investment in that business while we focus on ensuring that our merchandise resonates with customers.”

Meanwhile, Kayla Kibbe of insidehook.com writes:

Rihanna’s successful Savage x Fenty brand has quickly gained popularity since its launch in 2018, attracting praise for being, well, everything Victoria’s Secret isn’t. The brand’s core ethos of body, size and racial inclusivity stand in stark contrast to Victoria’s Secret’s long-criticized adherence to ultra-thin models upholding increasingly outdated western beauty ideals.

OTHER NEWS YOU MIGHT HAVE MISSED: Master P Launches His Own Brand of Ramen Noodles: ‘Rap Noodles’ [VIDEO]

The former CMO of Victoria’s Secret, Ed Razek told Vogue last year “the show is a fantasy” so viewers don’t want to see “diverse” models. The opposite has been key to RiRi’s success. 

The singer’s Savage x Fenty fashion show in September celebrated race, size and diversity, and was available to 100 million Prime subscribers in more than 200 countries. Additionally, her beauty brand generated $558 million in its first full year in operation.

“You know when you bite into really fresh fruit or fish, and you’re like ‘Oh, this is what it’s supposed to taste like?’ That’s how I felt watching Rihanna’s Savage x Fenty lingerie show,” wrote The Cut’s Emilia Petrarca.

Rihanna previously told Vogue that “women should be wearing lingerie for their damn selves,” adding, “I can only hope to encourage confidence and strength by showing lingerie in another light.”

In September, Savage x Fenty raised $50 million in funding. Meanwhile, Nielsen says the Victoria’s Secret fashion show has lost more than half its television audience in two years.

The brand said the decision to cancel the show was part of a move to “evolve the marketing of Victoria’s Secret.”

Read the full story at Forbes

We Publish News 24/7. Don’t Miss A Story. Click HERE to SUBSCRIBE to Our Newsletter Now!

Usher speaks onstage during the ribbon cutting ceremony for the Usher Raymond IV Spark Lab at Joseph B. Whitehead Boys & Girls Club on December 9, 2024 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for Boys & Girls Club)
Montell Jordan
Todd Bridges
50 Cent and Jay-Z (Getty)
Cillian Murphy stuns in first look at ‘28 Years Later.
Jamie Foxx (Parrish Lewis-Netflix via CNN Newsource)
Sean Diddy Combs
JAY-Z's secret love chi;d
Sugary drink (tongpatong-iStockphoto-Getty Images via CNN Newsource)
Beyoncé and Jay-Z
Robin Ayers (wearing hat) - via Canvas Rebel
Read More
Quincy Jones
Read More
Kamala Harris at CNN Town Hall - Getty
Read More
Kendrick Lamar - Lil Wayne (Getty)
Read More
Donald Trump with bruises on hands - via X
Read More
Gail Bean and Taye Diggs composite
Read More
Lizzo (after weight loss) - via Instagram
Read More
T.D. Jakes
Read More
Donald Trump - Kamala Harris (Getty composite)
Read More
Dave Blunts / Photo: Dave Blunts IG
Read More

POPULAR

Usher speaks onstage during the ribbon cutting ceremony for the Usher Raymond IV Spark Lab at Joseph B. Whitehead Boys & Girls Club on December 9, 2024 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for Boys & Girls Club)
Usher Wraps Up 100-Day Social Impact Tour to 'Empower Youth with Launch of New Content Studio in Atlanta | PICs
Montell Jordan
Montell Jordan Advocates Prostate Cancer Awareness After Personal Battle
Todd Bridges
Todd Bridges and Wife Launch New 'DANG!' Podcast | Listen
50 Cent and Jay-Z (Getty)
50 Cent Takes Jab As Jay-Z Denies Child Rape Allegations: 'We Still Doing the Super Bowl?'
Cillian Murphy stuns in first look at ‘28 Years Later.
Sony Unveils Trailer for '28 Years Later,' Sequel to Iconic Horror Series | Watch
Jamie Foxx (Parrish Lewis-Netflix via CNN Newsource)
Jamie Foxx Reveals He Suffered Brain Bleed and Stroke: ‘I Don’t Remember 20 Days’ + He Says He's 'Been cured... No More White Girls!' | WATCH
Sean Diddy Combs
NYC Parents Call for Schools to Ban Diddy’s Name as Students Joke About Mogul in Class
JAY-Z's secret love chi;d
JAY-Z Urges Accuser to Reveal Identity or Drop Sexual Assault Lawsuit
Sugary drink (tongpatong-iStockphoto-Getty Images via CNN Newsource)
Some Added Sugar Sources Are Worse Than Others for Disease Risk: Study | VIDEOs
1 2 3 8,443