*Beyoncé’s “Homecoming” concert film on Netflix has helped the streamer reach a milestone that may not have been possible without the influence of the music icon.
“Homecoming: A Film by Beyoncé” debuted last month and watched by an overwhelming number of Black females, according to Nielsen via Variety.
The premiere of the concert film reached 1.1 million U.S. viewers and garnered an average minute audience of 828,000 viewers, Nielsen reports.
The film highlights the 8 months of preparation leading up to Beyoncé’s 2018 Coachella performance, which paid homage to America’s historically Black colleges and universities.
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An in-depth look at Beyoncé’s celebrated 2018 Coachella performance from creative concept to cultural movement. #beyoncehomecoming pic.twitter.com/dfLE2KHr3D
— Netflix Film (@NetflixFilm) April 8, 2019
Queen Bey’s performance took place on April 14 and 21, and she made history as the first Black woman ever to headline the festival. In addition to the 100 or so dancers and musicians that shared the stage with her, Bey’s performance featured appearances from sister Solange, husband Jay-Z and members of her former group Destiny’s Child.
“Homecoming presents an intimate look at Beyoncé’s historic 2018 Coachella performance that paid homage to America’s historically black colleges and universities,” reads the press release. “Interspersed with candid footage and interviews detailing the preparation and powerful intent behind her vision, Homecoming traces the emotional road from creative concept to cultural movement.”
According to the Nielsen report, 43% of “Homecoming’s” audience were 18-34, 12% were 2-17 and 27% were adults age 35-49.
Beyonce is credited as a EP, writer and director of “Homecoming,” which is part of her three-project deal with Netflix worth $60 million, Variety reported. The concert had a reported budget of around $20 million.
Meanwhile, other Netflix originals that reached a massive audience include “Bird Box” (3.5 million viewers on its premiere day) and Will Smith’s “Bright” (5.4 million), as measured by Nielsen.
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