Wednesday, June 19, 2024

Tamron Hall’s New Daytime Talk Show Sold in 50% of U.S. Households

*Former “Today” show host Tamron Hall has inked a new licensing deal with Disney and Hearst Television that will see her upcoming syndicated daytime talk show reach 50 percent of U.S. television households.

Set to debut next fall, the show will reportedly appear in 24 different markets, including WCVB-TV Boston, WMOR-TV Tampa, WESH-TV Orlando, KCRA-TV Sacramento, WTAE-TV Pittsburgh, WBAL-TV Baltimore, KMBC-TV Kansas City, WLWT-TV Cincinnati, WISN-TV Milwaukee and WPBF-TV West Palm Beach, among others.

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“We are excited to once again be in business with our long-term partners and couldn’t be more pleased that Hearst has placed its confidence in Tamron Hall’s return to daytime television,” said Jed Cohen, executive vice president and general sales manager, U.S. content sales and distribution, Walt Disney Direct-to-Consumer and International.  

“These Hearst stations are among the finest in broadcast television and their commitment clearly places Tamron in the best environment for success in 2019,” he added.

Hall, who left NBC in 2017, signed a development deal with Disney-ABC in August.

“My new partners appreciate and respect the relationship I’ve built with my audience and know that if we create television worth watching, they’ll join us for the ride,” Hall said at the time. “I’m so grateful and excited for this next chapter. The landing makes the leap of faith so worth it!”

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