*Applebee’s is rolling out a fresh summer menu with a focus on value and variety, headlined by the customizable Ultimate Trio appetizer sampler.
Priced at $14.99, the deal lets diners choose three appetizers and three dipping sauces from a selection of 10 appetizers and 10 sauces, offering 81,600 possible combinations.
“We’re always looking for new and creative ways to deliver abundant value, flavor and innovation, and the Ultimate Trio lets us do just that,” a spokesperson for Applebee’s told Newsweek. The promotion ties into the chain’s NFL season sponsorships, aiming to draw in sports fans and price-conscious diners.
The Ultimate Trio includes Boneless Wings, Mozzarella Sticks, Chicken Quesadilla, and Double Crunch Shrimp. “With more than 80,000 flavor combinations, we’re putting the power of choice in our guests’ hands with our new Ultimate Trio,” said Reid Leslie, vice president of marketing at Applebee’s. The deal is designed to appeal to groups and individuals looking for shareable, budget-friendly options during game days.
In addition to the appetizer sampler, Applebee’s has expanded its 2 for $25 menu to include Chicken Parmesan Fettuccine and the BIG Bangin’ Burger, which boasts an all-beef patty with American cheese, jalapeños, bacon, and a sweet-and-spicy sauce. These limited-time offerings are available for dine-in, takeout, and delivery, catering to a wide range of dining preferences.
Scroll to continue reading
Applebee’s also introduced new beverages to complement the menu, including $6 Mucho cocktails, Vibe Drops with Don Julio Reposado, and nonalcoholic Dirty Fountain Sodas like Cherry Charmed Pepsi and Mango Dream Dew.
“The hope is simple: customers see value in the campaign, enjoy the mix-and-match options, and ultimately spend more once they’re seated,” Kevin Thompson, CEO of 9i Capital Group, told Newsweek.
As inflation pressures diners to cut back, Applebee’s is banking on these deals to boost foot traffic. “This latest deal from Applebee’s looks to draw customers through their doors based on less expensive pricing and associating a new offering with the new NFL season,” said Alex Beene, a financial literacy instructor at the University of Tennessee at Martin.
“At the end of the day, the industry knows consumers are cautious with their wallets,” Thompson noted.
By offering customizable, affordable options, Applebee’s aims to entice diners to return while maintaining profitability through higher-margin items such as drinks and entrées.
MORE NEWS ON EURWEB.COM: IHOP and Applebee’s Unite with Dual-Branded Locations
Sign up for our Free daily newsletter HERE.
