*Hennessy selected Teyana Taylor and Damson Idris to headline its new “Made For More” campaign.
The campaign showcases the actors transforming classic cocktails like the margarita, mojito, and highball with Hennessy twists.
“Hennessy is well known everywhere but people don’t always know about how versatile it is – how it brings more flavor, depth, and complexity to all kinds of cocktails. Our new ‘Made for more’ campaign is bringing to life this notion of 1+1=3, showcasing the unlimited possibilities and introducing another side of the brand with beauty, fun, and open-mindedness,” explained Julie Nollet, Global Chief Marketing Officer, Hennessy in a statement.
“It shakes up the brand perceptions and builds on its legacy for a new generation.”
The campaign features five mixing films and five cocktails, demonstrating how Hennessy can elevate any drink or occasion.
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“One time, for the love of all things anew, and we all love new things. With that being said, I’m super excited to embark upon this journey with my favorite Cognac, Hennessy. Destination: fresh, bright, and invigorating, like any good cocktail should be,” shared Taylor.
“The chance to work with such an iconic brand was one I just couldn’t say no to. When I think of Hennessy I think of my three older brothers, I think of amazing memories. The visuals are stylish, the films are fun, it’s magic. It’s cinema,” added Idris.
Take a look at the campaign via the Instagram post above.
In related news, Damson covers Essence Magazine’s inaugural ‘Sexiest Men Of The Moment issue’ issue.
“The Foundation of a man. He stands 6’1, with deep auburn skin and a 4K pearly smile that glistens like ultraviolet rays off charcoal mines in the deepest sands off the coast of Nigeria. Yes, it’s that deep,” Essence wrote of its cover star on Instagram. “His charm is tangible. His infectiousness is palatable. His future is limitless.
“We let the veil and Snowfall, as the curtain has called Franklin Saint to his highest heights. His recent NAACP Image Award win has cemented the bricks and built the house of a career that, like portraits, is developing in real-time. Make no error that this new era of Damson Idris has a Formula — One that follows the path of Hollywood greats and has us anticipating his upcoming feature film debut.”
Check out Idris’ cover story here. The issue hits newsstands on April 23.
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READ MORE: Teyana Taylor Says Ex’s Sleepover with ‘Female Friend’ Left Daughter Confused
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