*Planet Fitness has partnered with Megan Thee Stallion for a new “Mother Fitness” campaign just in time for the new year.
The collaboration advocates for mental and physical health and also offers limited-edition “Big Fitness Energy” merch.
Per the news release, as part of their partnership, “Megan takes on a new role as Mother Fitness, encouraging gym goers to leave behind the intimidation and high prices commonly found at other gyms and join Planet Fitness, home of the Judgement Free Zone, to find their Big Fitness Energy,” the release states.
The “Big Fitness Energy” merchandise benefits Megan’s non-profit, The Pete & Thomas Foundation. The items, now available for purchase, include Crew neck sweatshirts, Bucket hats and water bottles emblazoned with ‘Real Hot Girl Fit’ and Sticker sheets, per the news release.
“Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values,” the Grammy-winning artist said in a statement, Vibe reports.
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“We want to encourage everyone to prioritize their physical and mental health heading into the New Year, so they can reach new heights in 2024 and continue to grow into the best version of themselves,” Megan Thee Stallion continued.
Jamie Medeiros, Chief Brand Officer at Planet Fitness stated, “Music plays a huge role in any fitness routine, so Planet Fitness is thrilled to be teaming up with Megan Thee Stallion to break down the barriers of fitness, help everyone focus on their fitness journeys, the ‘Judgement Free’ way, and channel their Big Fitness Energy,” stated Jamie Medeiros, Chief Brand Officer at Planet Fitness via press release.
Medeiros added, “Megan Thee Stallion celebrates all the values of Planet Fitness through her dedication to physical and mental wellness, plus her powerful message of body positivity, which makes her an incredible partner for our brand.”
You can check out the partnership in its entirety at MotherIsHere.com.
READ MORE: Shannon Sharpe Catches Heat for Lusting Over Megan Thee Stallion | WATCH
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