*LeBron James is the new face of Louis Vuitton’s Men’s Spring/Summer 2024 collection.
WBLS reports that the fresh collection is now available at LV pop-up shops in New York and Los Angeles.
“LOUIS VUITTON BRON! LV Men’s Spring-Summer 2024 coming soon! LET’S GO!!!!,” the NBA star announced on social media.
James appears in LV’s new marketing and images, which started rolling out last week, including a video of the superstar athlete looking quite dapper — see the Instagram clip below.
James is collaborating with the luxury brand as Pharrell Williams‘ first collection with the famed fashion house debuts in stores and online. The music artist is LV’s first creative director since the late Vigirl Abloh.
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Pharrell spoke to WWD about his LV collab, “It’s a different vibe, and just sort of an opportunity to let people know that our job and our partnership and working together is about leveling up and not just a few steps, but floors up,” he said.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” said Pietro Beccari, Louis Vuitton’s Chairman and CEO.
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LV describes Pharrell as “a visionary whose creative universes expand from music, to art, and to fashion – establishing himself as a cultural, global icon over the past twenty years.”
The company said the superstar’s artistic vision “aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit and entrepreneurship.”
Meanwhile, LeBron James’ jealous haters are giving the side-eye to his high-fashion campaign. One person wrote on LV’s Instagram post, “This is so embarrassing for LVMH…”
Another commented, “I can do without Lebron. Please and thank you. Yes, I said what I said.”
A third miserable IG user wrote, “Really piss poor decision on your part to have this poor sport crybaby as your model.”
Meanwhile, plenty of folks are celebrating LeBron’s new LV campaign, with one fan writing on IG, “Proof that a Black Man can model for a company without wearing a dress, skirt, purses etc or something that’ll make ‘em seem feminine.”
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READ MORE: Pharrell Appointed Artistic/Creative Director of Louis Vuitton – Successor to Virgil Abloh
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