*Your next Chipotle order might feel a bit heavier.
CEO Brian Niccol announced during a recent earnings call that all 3,500 U.S. locations will serve larger portions, according to NBC News. This addresses social media complaints that the chain has been short-changing customers.
“Getting the feedback caused us to relook at our execution across our entire system,” Niccol said, per NBC News. “We have focused in on those outlier portion scores based on consumer surveys.”
Niccol noted that only 10% of restaurants required retraining to meet the “right standards.”
“We are re-emphasizing training and coaching to ensure we are consistently making bowls and burritos correctly. We have also leaned in and re-emphasized generous portions across all of our restaurants,” Niccol added.
@keith_lee125 Chipotle taste test 💕 would you try it ? 💕#foodcritic ♬ original sound – Keith Lee
Popular TikTok food critic Keith Lee criticized Chipotle in a viral video over his small portions, which prompted customers to check if they were being shorted.
In May, customers began filming their orders being prepared and many left if the portions were too small. This led to rumors that employees provided larger portions only to those recording. Chipotle denied giving any instructions to employees about filming.
There’s currently a “method” going around for Chipotle, basically you film them while they make your food which makes them not skimp out on the portions because they don’t want the bad publicity or reviews 😭😭😭😭 pic.twitter.com/VU4NX7a9hz
— FearBuck (@FearedBuck) May 26, 2024
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