Tuesday, April 30, 2024

Should You do Business in Africa? | WATCH

The Journal of Steffanie Rivers

*If you’re a Black business owner in America, it’s important to know your craft and to build your brand so that you stand out in a sea of other businesses. So we have to ask, should you do business in Africa?

We ask because it’s important to build alliances – not just in the United States, but – internationally. The internet has created a global economy that connects entrepreneurs with people around the world with just a click of a button.

Just a few days ago I returned from a business trip to Dakar, Senegal. I was there to seek contract opportunities for my company, TCB Drones. Drone technology is one of the fastest-growing industries in the world. In Senegal, a place where technology has been slow to take root, opportunities are more plentiful. The country’s ten-year plan includes the expansion of fourteen airports, an Amtrak-esque train system, new tourist zones and housing to accommodate it all. 

I’ve vacationed in Egypt and Morocco, but this trip was strictly business. I traveled to West Africa as part of a delegation led by the National Black Chamber of Commerce. Charles DeBow is President. He revealed why Senegal is the best place to set up international operations.  

Steffanie Rivers recently visited Dakar, Senegal
Steffanie Rivers

Steffanie Rivers is a freelance journalist living in the Dallas-Ft. Worth Metroplex. Email her at [email protected] with your comments, questions and speaking inquiries. Follow her @tcbstef on Instagram, Thread, and Twitter.

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