Friday, May 27, 2022

Here’s How to Stop Targeted Ads From Disrupting Your Roku Experience

In this photo illustration, a Roku logo is seen on a screen with a silhouette of a hand holding a tv remote. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

*Targeted ads may be popping up on Roku TV but the good news is, you don’t have to watch them. 

Here’s the backstory from

Roku announced plans late last year to introduce more advertising to its customers on streaming devices and Roku-powered smart TVs. As users on a Reddit thread mentioned, it seems that has now been activated. Publishers on Roku track channel content through Nielsen Digital Content Ratings (DCR), and they use the data to serve targeted advertising. After seeing an ad for a mattress company, one user complains that a banner popped up over a live stream.

The ads are reportedly popping up during live content on certain Roku-enabled televisions, such as the Sharp TV the Reddit, per the report. The Roku Ultra, Express, Streambar, or Streaming Stick devices are yet affected. 

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Some Roku smart TV owners have taken to social media to complain about seeing banner ads. According to a thread on the r/cordcutters subreddit, a user named p3t3or posted the following message: “Welp, this is the last time I purchase or recommend a Roku. After a Sleep Number commercial, I just got a Roku ad sidebar while watching live TV. Really loved the Roku experience up until now, but this is a deal breaker.”

A Roku spokesperson said this ad display was a bug.

Meanwhile, per the report, here’s what you can do to stop ads from disrupting your Roku experience: 

  • On a Roku-powered smart TV, go to Settings, scroll down and select Privacy. Then choose Smart TV Experience. From there, you’ll need to uncheck Use Information for TV Inputs to disable ACR.
  • To stop targeted advertising to your Roku profile, go to Settings and tap Privacy, followed by Advertising. Here, you need to select Limit ad tracking for the setting to take effect.

And there you have it!

Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.




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