*A recent survey reveals that 44% of U.S. adults are turning to restaurant kids’ menus to cut costs and reduce portion sizes.
Conducted by Lightspeed Commerce, a point-of-sale technology provider for hospitality businesses, the study highlights how economic uncertainty is reshaping dining habits, CBS reports. With the cost of eating out rising 3.9% over the past year, according to consumer price index data, many are seeking budget-friendly options.
Kids’ menus appeal to adults for their lower prices and simpler offerings. “Whether it’s a mini burger or mac and cheese, the kids’ menu is becoming a smart option — not just a nostalgic one,” Lightspeed researchers said. For example, a six-piece Chicken McNugget Happy Meal in New York City, which includes fries, milk, and apple juice, costs $5.99, while a standalone six-piece McNugget order from McDonald’s McValue menu is $5.59 without sides or drinks.
The trend aligns with reports from fast-food giants like McDonald’s and Wendy’s, which noted sluggish breakfast sales due to financial pressures on low-income consumers. Smaller portions also cater to those looking to moderate their intake amid rising costs.
The shift toward kids’ menus reflects broader efforts to manage dining expenses. As economic challenges persist, adults are finding value in meals designed for children, balancing affordability with portion control.
Scroll to continue reading
MORE NEWS ON EURWEB.COM: Big Mac and Snack Wrap Top McDonald’s Google Searches
Sign up for our Free daily newsletter HERE.
