*Tam’s Burgers, a humble burger joint on Rosecrans Avenue in Compton, has seen an unexpected yet welcomed surge in business following the release of Kendrick Lamar’s latest music video, “Not Like Us,” on July 4. Manager Lauro Hernandez and his son Bryan Noe revealed that the video has acted as a promotional goldmine, attracting both local fans and tourists alike to their establishment.
Since the video dropped, the burger joint has experienced a remarkable 30% to 40% increase in business. Hernandez reported that many fans have explicitly mentioned the music video as their inspiration for visiting Tam’s Burgers. This influx of customers is not just from Compton but also includes many tourists eager to experience the same burger joint showcased in Lamar’s iconic video.
In the music video, Kendrick Lamar and producer Mustard make a grand entrance in a Lamborghini and chill inside Tam’s Burgers with dancer Storm DeBarge during the song’s second verse. This captivating scene has spiked interest in the burger joint, especially Lamar’s favorite item – the bacon cheeseburger, which fans have ordered in droves. Interestingly, Tam’s Burgers didn’t ask for any compensation for being featured in the music video. Nonetheless, Lamar made sure to show his appreciation by prominently displaying Tam’s logo, a move that has resulted in substantial free advertising as the video has already garnered over 35 million views.
Lamar’s friends, Jason Martin and Jay Worthy have also added to the buzz by funding billboards in Compton that celebrate scenes from Lamar’s Pop Out concert at the Forum in June. According to industry watchers, these developments signify a modern-day cultural renaissance for the West Coast, largely driven by Lamar’s influence.
Not like us, ??? ???? ?? ?? pic.twitter.com/Zoa4OTbgnK
— Selección Argentina in English (@AFASeleccionEN) July 10, 2024
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Bloop! Drake’s Streak of Losses Against Short, Highly Skilled Dudes Continues
In another twist related to “Not Like Us,” Drake has encountered more bad luck in a series of defeats against shorter, highly skilled individuals. After being publicly humbled by 5’4″ Lamar, the Canadian rapper recently lost a $300,000 bet on Les Rouges beating Argentina in a Copa América semi-final.
Lionel Messi, standing at just 5’7″, scored for Argentina, leading to a 2-0 victory and ensuring Drake’s Instagram bet amounted to nothing more than another public defeat. Argentina’s social media team rubbed salt in the wound, posting a celebratory image captioned “Not Like Us,” directly referencing Lamar’s diss track aimed at Drake reports The Guardian.
Impact on Lamar’s Legacy
Kendrick Lamar’s continuous cultural impact is evident not just through his music but also in how he elevates local commerce and engages in public feuds that capture global attention. The surge in business for Tam’s Burgers is a testament to the power of contemporary cultural icons, showing how strategic placements and genuine support can benefit local businesses and drive tourism.
This, combined with Lamar’s ability to dominate rivalries, marks a significant chapter in the West Coast’s cultural narrative.
MORE NEWS ON EURWEB.COM: Kendrick Lamar Throws Final Punch in Drake Feud with ‘Not Like Us’ Video: Owls, Cameos, and Vindications | WATCH Video & Reactions
