*This holiday season, Ketel One Family Made Vodka is elevating celebrations with iconic cocktails for unforgettable cultural moments. From movies that spark conversation to gatherings that bring people together, Ketel One ensures cocktail culture takes center stage, offering timeless drinks for the season.
Actor and entrepreneur Patrick Schwarzenegger returns as The Spirit Advisor, guiding audiences through signature moments that combine the brand’s heritage with entertainment. Schwarzenegger highlights Ketel One’s commitment to connection, craftsmanship, and celebration, sharing his favorite Espresso Martini recipe, the Après Noir, as part of the season’s curated experiences.
Per the news release, Ketel One is partnering with AMC Networks and returning as the Official Vodka of the 2026 Sundance Film Festival. The program includes digital and social content, a collection of seasonal cocktails, and immersive experiences for festival-goers. The Après Noir, crafted with Ketel One Oranje, Mr Black Coffee Liqueur, cinnamon syrup, and espresso, finished with an orange-twisted cinnamon stick, can be made at home using the Spirit Advisor’s Cocktail Kit.
Schwarzenegger said, “The holidays are a time to pause and enjoy the moments that bring people together – whether that’s a great martini, a great film, or both. Ketel One celebrates that feeling of connection with cocktails as timeless as the season itself.”
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At Sundance, Ketel One will feature a curated Cocktail Collection by World Class Bartender Charles Joly, including the Après Noir, the Green Light Martini inspired by The Great Gatsby, and Sweater Weather, a spiced hot cocoa cocktail. Additionally, one lucky entrant will win a luxury trip to experience the festival firsthand, including accommodations, flights, and exclusive screenings. Consumers 21+ can click HERE to submit the required information for a chance to win. Sweepstakes starts 12/1/2025 @ 12:00 a.m. Eastern Time (ET) and ends 12/16/2025 @ 11:59:59 p.m. ET. Alcohol is not part of any prize.
Jessica Rawlins, Brand Director for Ketel One, said, “Patrick’s return as The Spirit Advisor celebrates our shared belief that genuine hospitality transforms the everyday into exceptional… inspiring consumers to elevate their own signature moments this season – celebrating the shared artistry between film and mixology.”
Ketel One continues to redefine modern celebration, reminding everyone to enjoy responsibly. More information is available at KetelOne.com or Instagram @KetelOne_US.
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