*Tennis phenom Coco Gauff has joined forces with Religion of Sports through her family’s media company, IROC, to create compelling content centered on athletes’ personal journeys.
According to Variety, the partnership will produce short-form digital content, branded campaigns, unscripted series, and long-form storytelling, all designed to highlight athletes’ personal stories. IROC will work with the creative team at Religion of Sports — including Victor Buhler, Chelsea Marotta, and Jonathan Schaerf—to develop media that resonates with audiences.
“Storytelling has always been my way of connecting — sharing who I am beyond wins and losses,” Gauff said. “With IROC, my family and I set out to amplify underrepresented voices and merge my passion for storytelling with brand partnerships. Teaming up with ROS, who’ve brought so many athletes’ stories to life, lets us dream bigger and make those stories resonate.”
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Religion of Sports has a track record of producing acclaimed sports narratives, such as “Simone Biles Rising” on Netflix and “Man in the Arena: Tom Brady” on ESPN+. The company has worked with athletes such as Serena Williams, LeBron James, and Stephen Curry.
“At Religion of Sports, we believe the most powerful stories come from those who live at the intersection of greatness, purpose, and humanity, and Coco Gauff embodies that entirely,” said Ameeth Sankaran, CEO of Religion of Sports.
“Partnering with IROC gives us the opportunity to build something truly generational, rooted in Coco’s vision and voice, and reflective of a new era of athlete-driven storytelling,” Sankaran added. The first project from this collaboration is a commercial campaign for Naked Juice.
“Coco, who’s extremely young and very successful, has big ambitions,” Sankaran noted on Variety’s “Strictly Business” podcast.
MORE NEWS ON EURWEB.COM: Coco Gauff Survives 3-Set Thriller Against Australian Ajla Tomljanović | WATCH
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