*Beyoncé is pulling back the curtain on the work and intention behind her landmark “Cowboy Carter” tour. In Pollstar magazine’s year-end issue, the global superstar reflects on the tour’s historic achievements and the deeper meaning behind its creation.
The artist appears on the cover of Pollstar’s Dec. 15 release, where she participated in a question-and-answer feature about the tour. Grossing more than $407 million, it was named Billboard’s highest-grossing solo tour of 2025.
According to Beyoncé, the tour was rooted in honoring both tradition and overlooked history. “This was born from my love and respect for the rich country genre. For many years I’ve focused on preserving and celebrating the lost history of the Black cowboy,” she told the publication, per USA Today. She added, “The overall intention for this tour was to celebrate American resiliency.”
Beyoncé explained how elements of her upbringing shaped the show’s visual world. “We showcased many aspects of my upbringing in Texas, like the salon in honor of my mother’s hair salon, I grew up in, and the saloon, honoring my great-grandfather who sold moonshine in Alabama,” she said. “I was inspired by the Texas Lone Star, and the beautiful art town of Marfa (Texas).”
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She also emphasized her hands-on role in shaping every detail of the production. “I’m extremely hands on. I care deeply about every sound,” Beyoncé shared. “Singing and dancing may appear to be my job, but that is the reward and privilege. My role is directing how all these elements work together.”
The tour debuted on April 28 at SoFi Stadium in Los Angeles and wrapped up on July 26 with a final show in Las Vegas. Bey said “The impact of the ‘Cowboy Carter’ era on the country genre will only continue to grow,” adding that inspiring future generations is what makes her “proud.”
“…in ten years, the young girls and boys who saw the show will become adults who believe they can be respected as country stars and sing whatever music they love,” she said.
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