*South Dakota Governor Kristi Noem’s promotion of a cosmetic dentist’s services in a video shared on social media has garnered attention.
In the video posted on X, Noem mentions that she lost all her front teeth in a biking accident years ago. She recounts her experience with Smile Texas, a cosmetic and implant dental practice in Houston, which restored her smile.
“I love that my bite is better, that my teeth are a better shape, that they feel better in my mouth and that I can be confident when I smile at people,” Noem said in the video, per Newsweek. She added, “It has been a gift to be here at Smile Texas.”
Noem explained that she decided to undergo cosmetic dentistry because she was concerned about her teeth after entering politics. Watch her full commentary in the X/Twitter clip below.
Social media users questioned why Noem shared what seemed to be an advertisement for a Texas-based business.
I love my new family at Smile Texas! The video says it all, and I am so grateful for their help fixing my smile for me. 😊🙌🏼😊 pic.twitter.com/z2kTmiY8td
— Kristi Noem (@KristiNoem) March 12, 2024
“This is an extremely bizarre thing for a governor to post,” conservative commentator Nate Hochman wrote on X.
“Wait I’m confused,” one X user wrote, “did the Governor of South Dakota just film an infomercial for the dentist that did her veneers?”
“Why is a sitting governor doing an influencer ad for a dental office?” conservative author Andy Ngo wrote.
Another person commented, “Will you be doing ads for your Botox and filler doctors? They’ve plumped you so full you can’t even smile fully to show off the dental work you’re doing an ad for.”
There is speculation that Noem could be the leading candidate for Trump’s running mate in the 2024 election.
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